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While there may be bloggers out there to host their every thought in an online space without anyone intruding upon them, odds are that if you run a website, you want people to see it.

Ideally, they should come across it without you having to advertise, but of course, that’s not the way the world works, especially with the optimized nature of Google and other search engines these days.

But if you’ve been “doing everything right” and still not seeing results, you may need to be a touch more granular about your approach. It’s not easy, but with some structural changes or alterations to how you manage and present your website, marketed-to visitors will stick around longer, perhaps return occasionally, and organic traffic will be much more possible to encourage.

In this post, we’ll discuss some ways you can ensure your continual encouragement of website traffic could be influenced for the better. Without further ado, please consider:

SEO Outreach

If you’re trying to get more people to land on your site naturally, it helps to have other places gently pointing them there. That’s really all outreach is, as you connect with websites or blogs in a similar space and see if there’s a way to contribute something useful. Maybe that’s offering a short quote for a piece they’re working on, or writing something small for their readers that links back to your site.

Often, slow, steady effort to build a few small connections over time. Even just a handful of decent links pointing to your website can help it show up more often, and to the right people too. However, using a capable service such as Toni Marino SEO Consultancy will help you ensure you’re following the right direction and have all pieces in place as you get moving.

Web Introductions

It’s hard to know how your website feels to someone visiting for the first time, because while you may spend enough time working on it that everything seems obvious, that’s not always how it comes across. Sometimes the layout is too busy, or there’s too much text up front, or it just feels a bit flat, or hard to follow.

You don’t need to completely change things around thankfully, as a few small adjustments usually do more than a full redesign. That might be clearing the space at the top of the page so people can focus more easily, or making it clearer what your site’s actually offering. Often, businesses do everything but cement the basics like that, but you don’t have to.

Mobile Compatibility

If your site feels a bit awkward on a phone, people probably won’t stick around. That’s not really a criticism, just a reality of how things are now. Most people browse in short bursts when half-focused, and if a page doesn’t load properly or the buttons are too fiddly, they’ll quietly close it and move on.

As such, it’s smart to begin checking in on how everything looks across a few devices. You might find the text shrinks down more than expected or the layout pushes something important out of sight. These aren’t huge problems, but they do make a difference. If the site feels easy to scroll through on a phone, then it’s much more likely people will stay and read.

With this advice, we hope you can improve your website traffic in the best possible sense, taking in most of the possibilities as a result.

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