How to Improve Your Local SEO Strategy
Have you ever wondered how your local search results could be better?
Or maybe you’ve been keeping an eye on your local SEO efforts, wondering how you can get better. Either way, it’s time to take action! Local SEO isn’t as cut-and-dry as it may seem, and it takes a lot more than throwing a few keywords in Google and hoping for the best. If you’re looking to improve your local SEO strategy and see results, this article is for you. Keep reading to discover five ways to improve your local search strategy.
Focus on mobile users
It’s no secret that the mobile space is growing. It’s estimated that by 2022, 86% of all internet users will be using their phones while browsing the web. If you want to improve your local SEO strategy, you need to consider how your website will look on a smaller screen. This means considering how to optimise your website for mobile users with a thoughtful and strategic design. Make sure that content loads quickly and that the navigation is easy for people on the go. Additionally, make sure your contact information is available for people who may need it when they need assistance.
Include up to date contact details on your website
If someone is searching for your business and finds that your contact details are outdated, they’ll keep scrolling. But if it looks like you have a fresh website with up to date contact details, the searcher may be interested in contacting you. That’s why it’s important to make sure that any contact information on your website is up-to-date.
Focus on local link building
One of the most critical aspects of local SEO is link building. This can often be overlooked, but it’s a very simple and cost-effective way to improve your rankings.
Many locals only focus on links from their own website or a few sites in the area. While this isn’t bad, you should also look into getting links from outside sources. The best way to do this? Start linking out! You might not realise how many other websites have content about things happening in your town or city. Reach out and ask them if they would consider linking back to you!
Register and optimise Google My Business
The first thing you want is to register your business on Google My Business and claim your listing. This will ensure that your business is seen in Google Maps, the starting point of a local SEO strategy. You can fill out essential keywords related to your business, such as ‘plumber’ or ‘Dentist’, so that when people search for those terms in Google Maps, they find you! Next, make sure to optimise your Google My Business page for Local SEO, set up accurate categories, and ensure all of your information is correct. This is one way to get more local enquiries for your business with SEO.
Use social listening
One of the best ways to improve your local SEO strategy is by using social listening. By monitoring what people are saying about your business on social media, you can learn more about your audience’s likes and dislikes.
You can either search for keywords related to your business or search for a specific hashtag. Though this method may take some time and energy, the results will be worth it! When you find something relevant, reply and stay engaged with those users!
It doesn’t matter if you use Twitter, Facebook, or Instagram- all three platforms offer opportunities for social listening.
