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Iceni Magazine | July 2, 2022

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How to Make Your Business More Visible and Profitable

More Visible and Profitable

If you are optimizing your website continually, but you aren’t having the same success rate you enjoyed in previous years, it’s possible you are not focused on the key areas that are important to the latest algorithm innovations.

Below, you will find out how to make effective changes.

Core Web Vitals

The latest innovation in SEO practice from the Google search engine algorithm is core wb vitals. Core web vitals are a series of metrics that analyze a website for user experience. For example, core web vitals assess the speed of a website, the responsiveness of web pages and the visual stability.

To be exact, these metric are called largest content paint, first input delay, and cumulative layout shift. If you want to measure the core web vitals of your website, you can with some of Google’s updated tools. These allow you to measure and optimize your site for the latest innovations. 

Passage Ranking

Since 2020 there has been a shift in the Google algorithm; it now values smaller pieces of information that convey the core of a topic concisely. This means that if you have a short paragraph on your website that has quality and relevant, Google can use that passage.

This is known as passage ranking, and it relates to the quality and relevance of our content. If you want to make your website more visible on the SERPs page this year, then optimize for quality and relevance. It’s worthwhile breaking topics up into high-quality categories.

Featured Snippets

Featured snippets are the holy grail of SEO. These snippets are located on position zero, which is at the very top of the search engine ranking page. There is no way to select this content – that’s the job of the search engine algorithm – what you can do is improve your content.

If the search engine algorithm loves one thing, it’s definitions. The better you can define what your topic is, the more likely it is to appear as featured snippets when the keyword is searched. In the interest of visibility, go through your content to improve the quality for snippets. 

The EAT Principle

EAT stands for Expertise, Authority, Trustworthiness. This is the quality assurance that Google uses to rank websites and to determine the quality of backlinks. In general, businesses, brands and websites that align with these principles are ranked higher. An SEO consultant can give you more information.

Of course, you can’t turn your business into an EAT business overnight, it takes time and dedication. But, the good news is that if you follow the best practices for SEO, you’re on the right path. In time, Google will start to regard your business as more of an EAT website.

Long-tail Keywords

The competition for short-tail keywords is more fierce than ever, with many companies warring over the best terms. But while this red ocean philosophy plays out, there are effective alternatives under the surface. Moreover, these alternatives are related to the long-term keywords.

Every year the algorithm changes and becomes more effective. In recent years the long-term keywords have broadened to include relevant sub-topics as well. For instance, a search for “home exercise equipment” also includes “premium picks” and “budget equipment.” 

Content Quality

Many businesses attempting to improve their visibility online can get over-committed to on-page SEO and forget about producing new content. However, new content is the way that companies create interest and visibility for the SERPs. That, along with some tight SEO practices.

Over four million blog posts are published every day, so you need to produce content regularly if you want to stay relevant. As well as creating new content, you might also think about updating older content and optimizing the SEO for the latest algorithm innovations. 

User Experience

The latest algorithm update has prioritized user experience, not only with core web vital but also with bounce rate, dwell time, click-through rate, navigation time, among other things. All this means that your website needs to load fast and provide a user-friendly interface.

The traditional SEO practices still apply, of course, you still need to have excellent on-page SEO, but in addition, you need to assess your website’s back-end. For example, clear the cache and change the plugins to make it faster, and adjust the page layout to reduce your bounce rate.


To make your website more visible and more profitable this year, you need to focus on user experience and core web vitals more than ever before. Continue to optimize your on-page SEO and produce high-quality content, but don’t rely on this if you want to stay competitive.

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