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Iceni Magazine | January 21, 2019

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How to Promote Your Products to The Dutch Market?

How to Promote Your Products to The Dutch Market?

If you’re planning to promote a new product or service in the Dutch market, remember that marketing the products in a highly fragmented media world now has become trickier than ever.

When Dutch consumers notice an advertisement, they should know that they are being presented to promoting irrespective of its design and regardless of the tool in which it is couched. This creates a degree of clarity that makes customers aware of the commercial concerns behind the texts and images.

  • Optimize Your Website for Search Engines

What is the primary thing that people do when they are thinking to buy something? Well, they search for that product or service on Google. First, they decide to collect as much data as they can about the product, and then they search for merchants who sell that product. So, if your website is not performing in Google search and if it is not in local language, that means you practically do not exist.

An easy way to is to choose someone who can optimize your website for search engine and translate your site from English to Dutch. English to Dutch translation is a crucial element to promote your products to the Dutch Market.

  • Social Media Competitions

Social media competitions are a fun, simple method of connecting with customers and inducing in more fans for your social media programs. Instagram giveaways give consumers an exclusive opportunity to be the first person to get their hands on your new product for free! The giveaway can be marketed all over your social media platform and through email. Run an Instagram giveaway to receive more direct traffic, put your business in front of Dutch people and for a fun way to connect with followers.

  • Promotions

Aside from having engaging logos and signage, you can promote your new product or service in the Dutch market with badges and promotional materials inside. Offer exclusive store concessions, such as a buy-one-get-one-free, sale or a percentage discount. You can also promote your product as being exclusively available at your store. Whatever your advertisement, be sure to indicate that it won’t last always. Customers whose buying power is restricted, either by time or inventory, feel a more urgent sense of the need to buy when it comes to your product.

  • Billboards and Print Ads

These days, digital as well as traditional posters offer a fabulous way to market your product. Setting print ads in journals and publications is relatively cheap and ensures that a specific clientele will notice your product.

A delicate yet thorough perspective of marketing via different means will virtually guarantee a healthy market saturation. Remember, your product is worth something. All you need to do is to get sufficient people to discover your product for it to take off. By mixing modern tech-marketing approaches with tried-and-true techniques, you’ll be selling out in no time.

In Norway, you have to be a business to keep a top level domain

Well, maximum bloggers and other private websites have to use .com, which makes up a whole lot of sites without a .no domain. Google is not language-sharp when it comes to the Dutch languages, and hence often mix results from the various languages when they are all on .com. Searching from google.no, we usually find Swedish and Danish .com websites in the search engine results, which we all find very irritating.

In other words, if you hold a business and want to get Dutch customers, get a TLD for each nation instead of using .com on all of them, and you will more surely hit the right audience on the right keywords, without getting your search results blended with other languages or be apparent in the wrong country.

Think about the Norwegian Inherited Stiffness Syndrome (NISSE)

One last thing you should know about the Dutch consumer that can for sure impact how you target the Dutch audience: The Norwegian Inherited Stiffness Syndrome. The cold, long and dark winters have had its consequences on us. It is in our genes to be a little hard and doubtful. Think about this when determining the tone of ads and the words and language you want for your website.


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