When you start a new business, or when your business is beginning to make some real money, you can start investing in its advancement.

It can be hard to know where to invest but technology is always a safe bet, particularly business centred software that is designed to help you improve the efficiency of your operations. As the saying goes, time is money. Here, we take a look at some of the best bets you can make when it comes to choosing which software to invest in.

Marketing Software

The majority of the most powerful marketing platforms are now based online, for example social media now makes up nearly 50% of all marketing efforts by businesses. Most target audiences can always be reached via their mobile phones as a huge percentage of the population carry them with them, so SMS and email marketing are also highly efficient ways of accessing them.

Marketing software has been designed to create things like email campaigns, which utilise statistics that the software is also able to gather such as sales and engagement figures, as well as merging with your CRM software to access customer contact details.

Mentoring Software

Mentoring software is more heavily focused on employee welfare, but also offers plenty of benefits in terms of operational fluidity and profitability. Mentoring software like Together Platform allows you to establish a mentoring system between employees and their more experienced counterparts, so that if a member of staff is struggling with an aspect of their role, they can ask for help from someone who has previously filled it.

This not only helps to reduce stress and improve the confidence and professional interpersonal skills of your employees, but also shows that you care about their progression and future in the company. A mentoring system takes some pressure of HR departments too, who would usually be called upon for these kinds of issues.

CRM Software

CRM stands for customer relationship management, and software designed to help with this is very popular among businesses. It is not only a way to store customer data but is also a way to generate statistics that help you to build and retain customer relationships.

It allows you to keep a close track on individual customer histories of interactions, which can lead to more sales. Most CRM software also offers an analytics function that allows you to make sound decisions, for example, you’ll be able to see which methods of outreach have had the best results and adjust future strategy accordingly. 

Investing in a combination of marketing software, mentoring software, and customer relationship software ensures that all bases are covered in your business. You’ll be attracting new business, nurturing relationships with existing customers, looking after your employees, and streamlining your operations.

Technology should be at the forefront of your investment strategy. Visit icenimagazine.co.uk for more business advice, such as how to make sure you succeed in your decision to expand into the online market, or even starting an online business from scratch.