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Marketing your product and services can often feel overwhelming – there are so many ways to market products now.

You have countless social media platforms, content, SEO, adverts, and more. Marketing experts spend time learning and then using what they have learned to test.

Your digital skills combined with some marketing knowledge from Colbea is a great place to get started. But what else can you do to work on your marketing when it comes to your business?

Who?

If your business has been doing well, you will likely already know who your customers are. From there, you can build an in-depth customer profile that talks about where they go online, what they share, what devices they use, their hobbies and interests, and so much more.

All of these nuggets of information will enable you to know who you are talking to. You can then build all of your content to communicate directly with them.

Goals

What are you looking for when you start the process of marketing? It is a good idea to set goals that can guide what you do. Most often, businesses set increased sales and revenue as one of the goals. But what they miss out on is the specifics. Set a precise goal like increasing your conversions by 15% in three months. You can track this goal, and if you can track it, you can decide if it was successful.

Measurable and detailed goals are better and more effective than loose goals.

Channels

Can you be everywhere at the same time? Or is it more important to make an effort on the channels you want to grow and already see traction on? Look at where your customers are, and any channels that you don’t get a benefit from can usually be pair backed to focus elsewhere for a while. Unless you have a team, then you can spread to load. But if it is just you, choose the platforms that work for you now; you will likely see a bigger impact.

Automation

The best use of your time is not going to be creating and publishing in the same hour; the time is going to be better spent having a day of creation and then having everything automatically shared for you. Let automated marketing programs do the heavy lifting for you – just keep on top of the engagement.

Authentic

While it is important to look at other businesses and how they market products similar to yours, the only way to make sure that your marketing is a success is to do it your way and in your tone of voice. Everything you should do should be in line with your vision, ethos, and goals. Market your product your way, with authenticity – and the right customers will come to you.

If you want to strap a rocket to your market, align with influencers that make sense with your product and services. There are many ways to work with influencers – you can find the one that works for you: Influence Marketing: The Best Comparison Tool in Social Media.

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