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Iceni Magazine | April 19, 2021

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Building Up Your New Business

Building Up Your New Business

Starting a business can be both an exciting and daunting venture. Once you have decided on the type of business you will run, you then need to find ways to get it off the ground.

This can take a great deal of planning, thought, and careful budgeting. You will also need to factor in what is feasible to do. It is unlikely that you will be inundated with business to begin with, so you may have some extra time at your disposal in this beginning period to make sure you are both compliant, and able to grow your business in a positive light.

Digital Marketing

Utilising a digital marketing agency can be a good way to boost visits to your website and social media, whilst increasing brand awareness via advertising. You can usually pick packages of marketing to suit your budget and needs, such as pay per click. This can enable you to only pay when a prospective client actually clicks on the advertisement in question, as opposed to simply paying for it to be viewed on websites or social media. Speaking to a marketing consultant can help you to figure out what types of digital marketing are most likely to be lucrative for you, while making the most of the money you have available to make people more aware of your brand or company.

Using Reviews

Another way of getting your name known to future clients can be to make the most of your existing customers. Setting up a review system will allow others to give feedback on your business. Not only does that aid with advertising, but it can also help you find any potential weaknesses in the way you work, that can then be rectified. Although negative reviews can potentially cause damage, clients may be more inclined to trust you if they have access to the honest reviews of others. In addition to this, you can also respond to these reviews, either in gratitude or to fix any problems, thus showing your commitment to your work.

Considering Staff Hires

Building up a business does not only consist of gaining clients. You may also need to consider the ways in which you recruit others to work for you. Using both common interview questions, as well as ones that line up with the job role and your company values, you can sift through candidate pools and find the right fit for your team. This process can be fairly lengthy, but important, as you want to do your best to hire the right individual the first time. Setting probationary periods can also be a good way of getting people onto your team, but with that security that, if they are not right, the employment can come to an end without recourse on your part.

By taking the time to consider your budget, and what is required to see your business start off right, you can then start moving forward with your trade. It can also be beneficial to revisit both your advertising and recruitment procedures as time goes on, so they continue to adapt to the needs of your business.

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