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Iceni Magazine | December 2, 2020

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3 digital tips Norfolk businesses can learn from

3 digital tips Norfolk businesses can learn from

In a world where things are more remote than ever, even small businesses cannot afford to shy away from the digital world.

But for absolute beginners, there is so much information out there on where to start that, rather than providing any guidance, it can all get a bit confusing.

This article is by no means a thorough guide to going digital, but offers instead just three basic tips for Norfolk businesses looking to get online for the first time.

  1. Your business needs a website

It goes without saying that setting up your website is the first and most crucial step to embarking on your online trading journey, but it’s something that many businesses will put off for as long as possible.

 But whether you’re venturing into ecommerce or simply want to raise your brand’s profile, a website is a non-negotiable element of your online presence.

This is particularly important if you’re trying to get ahead in a niche market – whilst you may face less competition, your competitors will work even harder to snag customers online.

Avacta Animal Health is a great example of a niche brand with a near-perfect website. Visually clear and easy to navigate with concise, well-written content, their site is exemplary for similarly unique companies.

  1. Content is king

The old adage held aloft by content writers everywhere may seem like a marketer’s cliché, but it’s an unavoidable fact that without content, your website is about as useful as a chocolate fireguard.

Your content needs to convey vital information about your brand that tells the customer everything they need to know not only about your products and services, but your brand identity and company ethos.

And of course, you can keep your it purely functional if you so choose, but where’s the fun in that? A regular blog is a great excuse to share fresh content to your site regularly and gives your customers a way to engage with your brand even when they aren’t buying – this builds long-term relationships that secure your place as their first choice in the future.

  1. Social media

In the olden days of yore – about ten years ago – businesses relied heavily on word of mouth.

And while the same is true today, the strategy looks a little different these days than it would a decade or two ago.

These days, social media plays a huge role in spreading the word, and likes, comments and shares are the common currencies that boost engagement, site traffic and conversions. Focus on creating shareable content that appeals to users’ interests and makes you a memorable presence on their feed.

All major social media platforms offer promoted posts, which boost the visibility of your post for a small fee. These posts tend to increase page engagement and follower counts, which can lead to higher CTRs and conversions in both the short and long term.

For Norfolk business looking to get online for the first time, these are just three digital tips that boost your marketing to the top of its game! 


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