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As the summer quickly approaches, you might be thinking about setting up a business in a tourism heavy destination.

This could potentially bring in some heavy profits during peak season, but beware that once the warm weather ends, you may need to do some crafty business brainstorming to keep your brand afloat during the colder months.

If you’re hoping to excel as a coastal business, here are five top tips to get you started.

1. Know Your Target Market

As a coastal business, you will likely have an incredibly wide-ranging target market that is focused on families, dog walkers or couples holidaying peacefully near the sea.

In a tourism heavy area, your competition will also likely be very high, so it’s incredibly important to capitalise on finding gaps in the market where your competitors have yet to tread – or better still – bettering them at the things they already do!

You can identify your target market using tools like Google Analytics for your website to track the average age of visitors, how long they spend on each page, and whether they make a conversion like a purchase, signing up to a newsletter, or sharing pages on social media, all of it counts towards publicity for your company.

2. Install a Glass Roof or Large Windows on Your Property

By employing the use of a large glass roof, windows, or even bi-folding doors on your property, you can help to make the most of that essential Great British sunshine, whilst keeping your premises adaptable from season to season.

Large high quality windows and glass roofs from suppliers like Lonsdale Metal are fantastic for keeping your business insulated, and for displaying those enviable sea views. This will keep your customers coming back for more.

3. Keep Your Stocks Up in Good Weather

There’s nothing worse than having a busy turnout on a sunny day and running out of stock. Keep your stock levels high to eliminate your chances of running out of your customers’ favourites.

Whether you sell beach provisions such as buckets and spades, ice creams, or are a cafe stocking food to fuel hungry sunbathing tummies, you’ll need to plan carefully to avoid a stock-related mishap.

Keep emergency supplies in your freezer, or order up your cupboard-friendly ingredients in advance to avoid disappointment.

4. Advertise Locally

Advertising locally won’t just grab the attention of tourists, but it may also entice the locals to pay you a visit. Although the additional business is great in peak season, you’ll need to be friendly with the local community to keep your business running all year round.

To do this, advertise in local newspapers, on the radio, or even seek out advertising opportunities in local supermarkets.

5. Use Social Media to Your Advantage

Social media is a prime way to spread the word about your business, and attract tourist visitors with ease.

Whether you use Instagram, Facebook, TikTok or X to advertise your company, coupling frequent posts with pictures, excellent captions and paid ads will boost your visibility and enable you to draw in potential business from miles around.

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