Getting to the Top of The Page – Basic Tips and Where to Turn For Help
Every business wants to get to the top of the page when it comes to a Google Search but many forget the basics, or are unfamiliar with them giving the opposition an edge.
Here are a few tips or a dummy guide to SEO (search engine optimisation) if you like.
One size fits all doesn’t work
It’s important to remember that a multi-faceted approach using the best SEO practices is best and you’ll need a long-term plan that needs regular updating. SEO is a “science” that is constantly evolving.
What are called long-tail keywords work well, if you are running a specialist type of teashop for example you should try something like “organic teashops near you” rather than just “teashop”.
Use tools like SEMrush and Ahrefs that will help you identify keywords that are being used by your competitors as this will allow you to exploit gaps in the market you may have not considered. Of course, you can always call in the professionals to help at kingkong.co/uk/seo-agency/.
Your Website
Aim for in-depth content that engages the visitor rather than generic clap-trap. And remember to update regularly. A key mistake of many businesses is letting a website idle. You may be pleased with it at the start but maintenance is key.
Make sure that it is fast loading at all times as customers are fickle and don’t want their time wasted. If they were in your shop you wouldn’t make them wait right? So don’t do that online. In addition, make sure that your site is mobile friendly.
Glitches Turn People Away
It is vital to check daily for glitches such as crawl errors (when a search engine operating via a bot fails to reach a page on your site). This and broken links are frustrating and means customers quickly walk away from you and find someone else, as it were.
Make sure that you engage thoroughly on social media and remember, remember the power of highlighting positive reviews for your potential clients.
Use Google Analytics to monitor traffic and user behaviour and frankly, using an SEO expert as per the link above is really essential as navigating the basics is one thing, getting an edge on your competitors is quite another and needs expertise.
