While you may think that there is only so much that you can to do protect your merchandise once you’ve sent it out, the fact is that’s simply not true.

The better the packaging you have, the better quality your product will be when it arrives to your customer. Perhaps nowhere is this more true than when it comes to foodstuffs. Food being sent via post is not a new phenomenon but it is something that has increased wildly in popularity in recent years. People are busier than ever and many are willing to pay up in order to avoid the hassle and time drain it is to take themselves out to market. However as the provider you can’t skimp on the details. Here is a quick guide to barrier packaging which will keep your foods in amazing shape from the time they leave your shop till the time they arrive in your customers fridge.

Quality: Perhaps the biggest concern you should have for your foodstuffs when it comes to shipping endurance is the level of quality control standards your packaging is meeting up to. That is there are always “standards” being announced by this branch of government or that one of retail. You want to know that whatever barrier packaging source you are using is always meeting and exceeding these standards which are being set more broadly. This helps you in two ways; for one you won’t ever be in violation of any particular standard. At the same time your foods will be arriving in the best and most presentable and edible fashion possible. Making sure your quality is the very best will help you in both manners.

Design: Another pretty big concern about sending anyone anything is that you want them to want to embrace whatever it is they find inside. It’s a sad fact but the first half of the eating experience is done with the eyes. If your foods don’t look edible or pleasant then the chances of the food being enjoyed are greatly diminished before your package has even arrived! Moreover if you are a regular mailer of food products you are going to want to be sure that there is some level of consistency so that your customers are assured they are getting the “correct” thing. If you have to keep changing your design scheme there is always the chance that your customers will be put-off by this distraction and they will look elsewhere for their food.

Advanced: There is a whole other level of food mailer reality that you also should be prepared to embrace. If your foods are not arriving in the shape that you would like, you may need to begin to explore some of these options. Things like “single web films” or more involved laminations may need to begin to be involved. You also may find that your packaging materials are not arriving in the shape that you would like; you may need to begin to explore more flexible materials including polypropylene, polyester, polyamide, or polyethylene.

These are all things that you are going to need to consider when you have decided to get into the food mailing business. Of course your food has got to keep and has got to be flavorful and delicious, but these added hurdles in the packaging business add another level of complexity to your business.

One of the very best partners to have in the food packaging business may be the team at Mercury Packaging. Give them a call to find out how they can help your food business shine in the best light!

Article By Lauren Williamson