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Marketing is a tricky business. You can throw everything at your audience, but if you get one crucial element wrong then your campaign is likely to go unnoticed.

This important element refers to your packaging.

The packaging of your product is the first thing the customer will see and it will have a huge impact on their initial impressions. Great packaging is hard to come by and trends are always changing. This article will look into the new packaging trends for 2022, and how you can integrate them into your business.

Psychedelic Fonts

The 60s were a long time ago; however, it seems that some elements from this decade are making a comeback. The hippie movement brought about a psychedelic twist to fashion, but there was no way that businesses were going to implement it into their marketing. Now that the general public is far removed from this period, they are craving a taste of that old nostalgia.

Psychedelic fonts are coming back and it is easy to see why. They are colourful enough to grab people’s attention, and you can change the fonts enough to make them unique. However, it is important to remember that something like this is expected to be a passing fad. Try to use this type of packaging trend on newer products to keep up with the competition, but don’t commit to it long term by re-organising your entire brand. An effective way to test out changes like this is to use them on minor marketing material. Think of designing your own tarjetas de agradecimiento (otherwise known as thank you cards!) that you can place in your product packaging. Not only does this make your customers feel appreciated. but they’re also more likely to share your company on social media to showcase the nice deed. This serves as a great opportunity to let your design team play around with different fonts and branding approaches, as it’s not a major piece of marketing material that could affect the business if it’s not very successful.

Sustainable Materials

The coming decade is going to see a shift in the way packaging is made. Instead of worrying about eye-catching designs, the industry is now trying to create sustainable packaging. It is worth getting ahead by looking into sustainable polythene.

It has recently been revealed that plastic is not the best material for our planet. A reliable alternative to this material is eco-friendly polythene. It is easy to make the switch too. Just check out a site like Polythene UK and research recycled polythene. You can always find a use for eco-polythene bags in your packaging, so try to implement this change now to save yourself the effort later. It is only a matter of time before these sustainable materials are going to be mandatory.

Calming And Simple

A popular alternative to the psychedelic approach is making your packaging calming and simple. Many customers now choose to purchase their goods online. This means that they are more likely to be focused on a product’s description, rather than the initial image. Therefore, there is no need to invest a lot of time into the outward appearance of your product.

In this instance, you will get a lot more business by placing your focus on product descriptions and user reviews. These elements are the packaging of the future, so a change in marketing tactics might be in order.

Summary

There is no one size fits all approach when it comes to packing your product. However, you can still make changes now in anticipation of how the market is going to transform in 2022. Luckily, this article should have you covered.

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