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It’s no secret that social media has forever changed how we live and connect with each other, and naturally, it’s also become big business.

If you’re not using it to some degree in the day-to-day running of your business, you’re likely missing out.

One of the most useful ways of using social media is within marketing, but to run a successful marketing campaign, there are several key aspects you need to know about. In this article, you’ll learn three helpful tips to leverage these powerful platforms to improve your online presence.

Defining Your Target Audience

Above all else, knowing your target market and what they want is the most important aspect of any marketing effort, no matter what sort of business you run.

Thankfully, social media platforms such as those from Meta or TikTok offer their own tools which can help you (Facebook has their Audience Insights platform, for example). These platforms can offer an overview of your demographics (age, gender, job titles and so on) which provides key insight into who is engaging with your content.

From there, you can start to build a profile of your most common types of viewers and customers and tailor future content towards them. It’s something that’ll take time, but more so than virtually anything else, it’s more than worth it.

Creating the Right Content

Knowing who to target is one thing, but understanding how to create the most effective content is another entirely.

Firstly, you’ll need to ensure you’re familiar with a wide plethora of different types of content; when you’re using TikTok, you’ll want to be hot off the mark with snappy, short-form videos; whereas for something like Facebook, infographics and eye-catching imagery can work better.

You should also prioritise catchy titles or headlines and create clear calls-to-action (CTAs) to strike at what matters to your customer base the most, prompting them to act.

After you’ve created your first batch of content, be sure to keep tracking things closely with the tools mentioned in the section above – you need to know exactly what works and what doesn’t, and be prepared to switch things up at a moments notice.

Using Tracking Pixels

A pixel represents a small piece of code added to your site that tracks small actions that a customer makes, whether it be page views, purchases, clicks, comments, and more. These little pieces of data add up to paint a very useful, broad picture of how people are engaging with you online.

For this reason, it can help to partner with a pixel tracking service to centralise your analysis in one place. These sorts of services can consolidate pixel data from all the common social media sites such as Facebook, Instagram, TikTok, and Snapchat, making it nice and easy to look over your operations globally at a glance.

Wrapping Up

The world of social media advertising can be daunting, and it takes a lot of time and effort to get everything up and running. Make no mistake, though – this stuff is more than worth investing in. Hopefully, this article has given you the information you need to take the first steps on your journey.

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