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Iceni Magazine | August 18, 2022

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How to Adapt Your Business to an Economic Recession

How to Adapt Your Business to an Economic Recession

An economic recession can be a time of great uncertainty for everyone, especially business owners.

Unfortunately, recessions happen from time to time due to events such as the current global pandemic. Businesses may be put in a difficult position where they must adapt to sudden changes or fail. You may not be able to change the factors that led to the recession or prevent future recessions, but you can take some steps to ensure that you are not hit too hard.

So how can you adapt your business to an economic recession? Thankfully, there are many ways that you can do this to ensure that your operations stay ticking during troubled times. Here we will explore some of the ways that you can do this, starting from now!

Consider Reducing Expenses

Think about what expenses you are currently paying to keep operations running and if any of these can be cut or reduced to balance the books. For example, are you paying to rent office space that is used less and less frequently? Many businesses have found that, due to advances in technology, communications, and home Wi-Fi connections, a larger portion of operations can be carried out from the homes of employees in recent years. The pandemic has also significantly increased the usage of the home-working model, and it may be the case that you could move entirely to this model and avoid the need to pay rent!

You may find less expensive suppliers for services like cybersecurity, web hosting, or office supplies. However, don’t choose a subpar supplier just to save a quick buck – you could end up paying in the long term if your outsourced suppliers are insufficient, and this affects your ability to carry out daily operations.

Don’t Neglect Marketing

Often in times of economic difficulty, it is marketing budgets that are the first to get cut. However, this can be a mistake. You may think that there is little point in spending money to attract new customers or clients during a recession when people don’t have the money to spend on your products or services. However, this is not usually the case.

Many services will still be required regardless of the state of the economy, and others will simply attract clients who have been affected less financially by the recession. As there will be customers seeking businesses, this means there will be more pressure on companies to be there when they need to. Expanding your business to offer services like digital marketing is a great way of finding these lucrative clients seeking to be more visible. If you do not have time to widen your services to digital marketing, outsourcing your marketing can be an effective solution. Sites like Click Intelligence offer digital marketing solutions to suit the needs of your business.

Consider Altering Your Business Model

Economic recessions may lead to certain business models becoming less viable. For example, if you are running a restaurant, you may see a reduction in customers due to people having less disposable income. If you are in a part of the world currently affected by lockdown restrictions or social distancing requirements, this has also likely had a huge impact on efficiency.

Moving to an online business model has worked for many businesses, not just due to the pandemic but also in recent years. While a restaurant cannot operate entirely online, delivery services like UberEats have been used by many to keep them afloat. Other businesses have also opened online stores selling products like t-shirts, posters, and other merchandise with their brand!


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