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Want more sales for your business without having to work your fingers to the bone?

Then you are in the right place, as below you can find 4 savvy strategies for increasing sales without having to increase effort.

Use great calls to action.  

If you have a website you can secure more sales easily by revising your calls to action. A call to action is a short phrase that comes after providing your customer with information on your product or service. It’s designed to remind and encourage your customers to take the next action you want them to. Sometimes this may be things like signing up for a newsletter, but calls to action are also very effective in securing sales.

To devise an effective sales call to action you can use a range of tactics from positive reinforcement, (Yes I want to save time) to time sensitivity (today, now). It’s also a good idea to name the action you want your customer to do next as well such as ‘buy.’

Make sure your business gets found online.  

With over 2 billion websites online, many of them businesses, making sure the right people can find your company is paramount. That is where SEO or search engine optimisation comes in. SEO is all about getting your business to show up on the first page of Google, whenever a potential customer types in a keyword that is connected to what you do.

There are plenty of strategies you can use in SEO to ensure your business gets found too. The first of these is on-page SEO which includes keyword optimization, technical SEO, and optimisation for mobiles. Off-page SEO is also important. This type of SEO is primarily concerned with getting backlinks from other reputable sites so Google understands you have authority in your niche.

Spend your budget more proactively.

Instead of working harder, why not focus more on the tasks that bring in the most sales and less on the ones that don’t? The good news is that there are types of tech available now like dynamic call tracking that can help you do this. Indeed, by tracking your calls, you will be able to identify the channels that get you the most sales and in turn direct funding to these, helping you to grow your sales exponentially.

Upsell every sale.

OK so upselling every customer and then visiting your business or website may be a bit far-fetched, but if an upsell is worth the value of 5% of your original sales, you won’t need to do very much work to see a much higher return.

Upselling is all about convincing a customer who has already decided to buy that they need a more expensive product. Of course, to do this ethically and logically you need to be able to clearly show them the increased value they will gain from the upsell. For example, when a customer has decided to buy a pair of normal earbuds, to upsell them ones with noise cancellation you’ll need to demonstrate how effective they are at cancelling out other noises and apply this to how it can improve the customer’s life.

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