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Iceni Magazine | September 19, 2018

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5 Things You Should Avoid When Starting a Small Business

5 Things You Should Avoid When Starting a Small Business

Starting and growing a small business can be full of challenges that can threaten the continuity of your business.

The good thing is that if you are proactive and remain vigilant, you can be ready to deal with most of the challenges that you will face.

If you make some mistakes, your business could go under shortly after launching. In fact, this has been the fate of many businesses but you can safeguard yours. This article will enlighten you about some expensive pitfalls that could lead to business failure.

Failing to test your ideas

As a business owner, you should realize that it’s important to develop a habit of running tests and measuring most aspects of your operations. As such, you must always endeavor to stay on top of your metrics as well as any data that will help you make sound decisions. To illustrate, you need to use real-world scenarios when deciding where you will spend the funds.

When starting out, you should test your product and see how the market receives it. In addition, you must monitor your present marketing ideas as well as test new ideas to see if they are suitable to your businesses. The outcomes you get can help you should continue on the same path or you should try to implement something else.

Ignoring business differentiation

After doing your thorough market research you will know whether there is a sufficient demand for your products. Next, you need to differentiate your brand from other businesses in your industry.

If you don’t focus on differentiation, the sustainability of your business can be at stake. In the beginning, you should keep tabs on your competition and figure out clever ways to be different. As a rule of thumb, your business should compete in other important aspects other than pricing.

Don’t confuse your business with a product

When still young, most businesses can easily fail to differentiate the product from their businesses. The ultimate outcome is that you fail to understand that there are many components of a business that must coordinate in order to ensure a great business culture.

When there is some incompetence during the launch, your plans may fail to address all the important aspects of a business. As a result, some things will be overlooked and this can lead to failure. 

At all times, you must rely on market research to make your decisions. On the other hand, expert insight can go a long way in ensuring that your business runs smoothly. While you may have a great product, having a system that works in harmony is crucial to success.

Letting your beliefs and convictions replace a solid business plan

Having a successful business isn’t something that the faint-hearted can endure. In fact, business owners need to have a strong mindset and enough motivation in order to tackle all the challenges of running a business. When you are just starting out, the excitement of having a great idea can make you think that you don’t need a comprehensive business plan.

When you start seeking for business funding, you need a well-written business plan. This document will have to answer most of the questions that your financiers will ask. If the plan can’t address the most important aspects, getting the funds can be close to impossible.

Nevertheless, you can find some online lenders that don’t require a heap of documents to approve your nation21loans. Since they have a different underwriting process, getting the loan is a lot easier for startups. But the tradeoff is that you have to accept to pay more for the loan.   

Cutting costs on marketing campaigns

While every product needs some good marketing, people can assume that their innovative product is great and it can survive without the right marketing. At the same time, some people think that they can use free social media marketing to make sales. The truth is that you need a lot of time to see any returns for your efforts.

If you are just starting out and you have no idea how much it will take to run a successful marketing campaign, try allocating about 20% of expected revenue. With time, the allocation will drop significantly and you can start spending lesser amounts.

Instead of waiting for months to start generating leads, it’s wiser to use a more aggressive approach that can guarantee returns quickly. While some methods can be cheaper, they can cost you lots of time and money in the long run.

The bottom line

Starting a new business and growing it is a journey that can be scary due to the many pitfalls on the way. But when you understand what to watch out for, you can be ready to deal with any challenges that you face. In addition, you can avoid most of the mistakes and ensure the success of your business.


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