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Exhibitions have been used as a marketing tactic for businesses for generations.

They are almost the physical embodiment of an online social media platform. This is a place where lots of businesses come together, consumers walk around and you can promote and advertise yourself. It’s a fantastic way to get direct interactions with people within your industry and possibly secure some leads.

However, the biggest drawback of exhibitions is that you are one small business in a sea of other businesses. How do you stand out and get people to notice you over everyone else? Here are three very simple ideas that will certainly get the attention of the masses:

Design a stand that stands out

Yes, you need to begin with your exhibition stand – how can you make it stand out from the crowd? Generally, most businesses will be allocated the same amount of floor space at an event. In a lot of cases, the majority of companies will have very similar stands. Instead, you should get bespoke exhibition stands made for every event you attend. These stands will be completely unique and designed for your business’s needs. In turn, it helps you stand out on the exhibition floor. People take notice of your cool and unique stand because it doesn’t look like anyone else’s. A branded giant deckchair could be just the item to help you attract attention, getting people interacting with your stand and taking photos to post online, promoting your brand in the process.

Provide an experience for attendees

Most businesses will just have their exhibition stand and wait for people to walk by. Instead, you should do something different. Provide a proper experience for attendees by having all sorts of things going on at your exhibition stand. Use technology to showcase your products/services, give live demonstrations, encourage audience participation, and take advantage of a presentation design agency like Hype Presentations to design fun and engaging talks or activities. The more interactive your stand is, the more attention it will get. People will see and hear everything that’s going on, driving them to go and take a look. Before you know it, you have dozens of people crowding around your area keen to see what’s happening. You have to be proactive – don’t stand there talking to people; make things as interactive as possible.

Send people out into the crowd

You should try to bring a few employees with you to your next exhibition. Obviously, you’ll need a few to work the stand with you and entertain the crowds. But, you should also send people out into the crowd, prowling the exhibition floor. They can hand out samples, business cards, free gifts, etc. The aim is to draw attention to your business even if people are on the opposite side of the exhibition floor. You’re spreading the word by sending your employees out there, which could encourage more attendees to venture to your stand.

Just like that, you’ve made a big splash at your next event. Everyone notices your business and most people are keen to see what you’re demonstrating. It’s all about getting people to pay attention, which can be done through a unique stand design and sending employees out in the crowds. Then, you have to capture their attention and focus for longer, which is why having a high level of interactivity at your stand will help you stick out.

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