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Iceni Magazine | July 20, 2024

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What An Online Business Needs To Do To Get Established

What An Online Business Needs To Do To Get Established

If you want to kick start an online business of your own, there are few things you’ll have to do to get your name out there.

It’s not just a matter of having a website and posting on social media. It’s also about putting time and effort into image cultivation, and making your business easy to find when someone is looking for it – even when they don’t know they’re looking for it!

That’s why marketing is such a mixed bag; you can find success with many different methods, but if you don’t have the right foundation, you’re not going to go anywhere. With that in mind, here’s how to put one in place.

Collect Reviews

Reviews are the first thing a customer will check if they want to know more about your business. They won’t come to your About Me page, or your mission statement, or even your social media before they find out what other customers think of you!

This is where they can get a slice of much needed honesty, as previous customers are people just like them who were after the same product or solution. Use that to your advantage. If you want to establish your company for long term success, focus on getting positive feedback that you can display in a prominent place.

Target Keywords

Keywords are a part of SEO, which is the best digital marketing strategy known to man. Targeting keywords that are relevant to your business and your product will get your website in the right places, and ensure you’re steadily climbing the search engine results pages to be the first click a customer can make.

Of course, this is going to take time and should not be rushed, but if you work with SEO consultants you’re going to make steady and reliable progress. From here you can come up with a list of specific short and long tail keywords, refine your website to bring a better customer experience, and optimise your website for mobile use as well.

Update Social Media

We mentioned social media above as an integral part of online marketing, but you may not be using it in the right way to get properly established. To do this, you’re going to need to update your social media profiles at double the rate you currently are. Both evergreen and time sensitive content should factor into this strategy, and you may need a new content schedule to work from.

You may be worried about overwhelming your audience in doing so, but the more content you have for your followers to engage with, the more visible you’ll become in the algorithm. And thanks to the amount of platforms and the amount of diversity in content types, it won’t be hard to have something new to post at least three times a week!

New online business owner? If you want to get your online business established and reputable as soon as possible, make good, constructive use of the points above.


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