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In today’s competitive marketplace, you want to make sure that your product stands out above the competitors.

It can mean the difference between a customer picking your product off the shelf or choosing someone else’s.

Naturally, you want your product to be the one that is selected, to make this happen you have to be strategic and put a few systems in place to make it impossible for a customer to turn away from your product and to your competitors. Here’s a look at some of the major things you need to focus on to make your products start flying off the shelves.

Packaging Design

You probably already have some idea of how you want your product packaging to look. If you don’t, you need to rectify that situation immediately.

You must have a clear vision of what you want your packaging design to look like. Make sure that it is eye-catching so that customers will inadvertently be torn away from your competitors’ products.

Use bold vibrant colors to grab attention whenever you can, as long as it fits with your brand and the type of identity you want to portray.

The next thing you have to think about strongly is the typography that you’re going to use. Remember some fonts are more eye-catching than others. Also, the size of the font can make a world of difference.

You can also embellish your products with things such as a decorative ribbon, to help it grab attention away from your competitors.

Use Clear and Concise Messaging

When it comes to your product packaging, and your product labels you have to make sure that your message is clear and concise. People these days have very low attention spans, thanks to social media. They are used to getting information within seconds. If you take longer than that you’re going to lose them.

The product name and description of the product should be very concise and easy to read. It should not be very long or it will be ignored after a few seconds.

The benefits of the product should be very easy to see as well. Try to make this as concise as possible too.

If you have space for it you can include a short brand story that includes the year you were founded and a very short tidbit about your vision. The more discerning customers will take the time to read and you will make an emotional connection with them.

Make sure that you have a unique selling proposition that makes you different from everybody else out there. This will help the skyrocket your brand very quickly.

Consider Materials

The materials that you use for your product packaging can have a significant effect on how consumers react. This is not the time when you want to try to skimp and save those coins.

One of the things you may want to consider is having eco-friendly packages. Sustainability is big these days and if you have packaging that is clearly targeted at keeping the environment clean and safe you will find a whole cross-section of customers who will jump on the bandwagon with you and support your product above your competitors.

This type of packaging may cost a bit more but the benefits that you get with an increased customer base are more than enough in most cases to make up for any deficit. So don’t be afraid to go green!

Consider how your product looks in terms of the glow that it gives off. Glossy finishes attract a lot of attention and touch. If there is a textured feel to your product it can make it a cut above your competitors.

Brand Consistency

It is important that you decide on exactly what you want for your brand and then maintain that across all your products. This way people will be better able to know the look of your product.

This is another way for it to fly off the shelf very easily. Once you have a certain look to your product even if you have variations of it or other products that are completely different, people will recognize you by your branding.

If they trust you with one product it is more than likely that they’ll grab another one off the shelves as well.

Are you ready to make your product bring in more profits than you’ve ever seen before? Get ready to be flooded with all the cash your business can handle once you make your products grab the attention of potential customers.

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