It doesn’t matter what time of year it is there’s always a seasonal ‘event’ – whether it’s Easter, Spring or Summer Sales, Halloween, Black Friday or Christmas, to get your business product/service noticed on social media. 

Remember it doesn’t have to just entice people to buy from you but to also engage with you and share your content with their followers – expanding your potential customer reach.

Here’s a few ideas to get your business noticed:

1. Theme your social accounts

Temporarily change your profiles and background images with tasteful ‘event’ references

Change the colour scheme of your social media account (if you’re able to) to something appropriate to the event – orange for Halloween, red for Christmas – you get the idea.

2. Post themed content

Creating themed images for your Facebook, Twitter or Instagram posts. Look for suitable videos or GIFs you can share with your followers. Also see what #hashtags are trending around the event and try to include those in your posts to expand your audience reach. 

If you want to build up interest leading up to the event consider creating an image a day that you can post each day prior to the event itself – great for Halloween or Christmas for instance when you could do a product or service themed 12 days of Christmas!

You can even consider taking photos of your staff in themed attire, for instance in their Christmas jumpers for #XmasJumperDay

3. Offer discounts

Offer a discount off your product/service or a themed freebie with every order over a certain amount. You could also set up a poll on Twitter, then all participants are entered into a prize draw and then sent their promotional code or freebie. 

Remember people love the chance to win, even if it’s of small value

4. Host a photo contest

A tried and tested option which generally see’s good engagement. You could focus on costumes, places, food or objects but remember that whatever you do the contest should link back to what your product or service is or does. 

Don’t forget to have a specific hashtag for the competition and try to get people to ‘like’ and ’share’ your post to expand your potential customer reach.

5. Offer advice

It’s simple and free – consider offering industry focused tips or advice surrounding the event, whether it’s Halloween, Black Friday, Cyber Monday or Christmas. Just remember to keep it focused on your product or service.

There you have it, just a few ways you can get your business product/service noticed during key seasonal ‘events’ – some are simple and quick while others require a bit more effort. 

Whatever you decide to do they’re sure to raise engagement surrounding your product/service and hopefully, in turn, increase sales.

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If you need more information on how you  could use your social media for your business please get in touch with me at  http://paulkirkdesign.co.uk or at  @PKirk_designer