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Iceni Magazine | August 13, 2022

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A quarter of home buyers would pay up to £10,000 extra for a mood-boosting view

A quarter of home buyers would pay up to £10,000 extra for a mood-boosting view

Homebuyers would splash out to make sure their property has a great, mood-boosting view, the results of a new survey suggest.

Two thirds of the 1000 UK respondents to the 247 Blinds survey said that a good view has a positive effect on their mood, and three quarters said that their mood would decrease if they moved somewhere with an undesirable view.

Three quarters considered the view to be important when buying or renting a property and nearly a quarter (23%) would pay up to £10,000 extra just for the view while one in ten would pay more than £20,000.

Furthermore, a third of people had passed on buying or renting a property on the sole basis that they didn’t like the view, and one in seven (14%) dislike the current scene from their window. When asked if they would ever be able to live in a home with a bad view, 37% said that this would be impossible.

A fantastic view was more important to women and those aged over 45, with women 11% more likely to receive a heightened mood from a great view.

Jason Peterkin, Director of 247 Blinds said: “It’s amazing to see that views can have such an impact on psychology, with the majority of those we surveyed feeling more positive when they look out of a window to see a lovely scene.

“£10,000 is a lot of money to pay just for a view, so it’s clearly a huge aspect when it comes to buying a new home. The fact that a third of people actually passed on buying a properly solely because of the view just reinforces this.”

Respondents were also asked what their dream view would be, with Niagara Falls coming out on top, followed by Land’s End and Central Park.

The blinds specialist has put together a list of some of the greatest views in the world and what it would cost to have a property overlooking them.


Survey was carried out by Atomik research on 1000 UK participants aged 18+.

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