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Iceni Magazine | July 3, 2022

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Magnesium deficiency behind some cocoa cravings, experts say

Magnesium deficiency behind some cocoa cravings, experts say

Chocoholics searching for a craving beater that’s better for their bodies should turn to magnesium to get their day back on track, expert advice suggests.

Brits are a nation of chocolate lovers, scoffing an estimated 660,900 tonnes a year, with the popular high sugar, high fat product clocking up almost £4 billion in UK sales.

But with chocolate also one of the foods that can be rich in magnesium, health pioneers BetterYou are urging people to look at the bigger picture, advising the lack of magnesium in our diets could be to blame for repeated chocolate cravings.

Figures estimate around 80 per cent of the population is lacking magnesium in their daily diet, with a current estimated intake being 170mg per day – much lower than the recommended daily allowance of around 350mg.

Magnesium is a pivotal nutrient responsible for over 325 chemical actions within the body and associated with thousands more. It is required on a daily basis and is essential in making calcium soluble so that it can enter bone, making it fundamental for bone and teeth health. It enables our cells to repair themselves and is nature’s most potent relaxant.

As well as building bones, magnesium is vital for proper working of nerves and muscles. It is essential for heart health and helps control blood pressure and blood sugar. Deficiency impacts the body’s ability to function properly, causing symptoms including migraine, irritability, anxiety, extreme fatigue, insomnia, irregular heartbeat and lack of concentration. 

Andrew Thomas, founder and managing director at BetterYou, said: “Not surprisingly, the result of our love affair with confectionery is starting to have an impact on our health.

“An average Brit eats around three bars of chocolate per week. But rather than reaching for the chocolate, people should start to consider why they are craving it.

“Our need for magnesium has never been so great, yet it’s also one of the most difficult vitamins to receive through diet or oral supplementation alone,” said Andrew.

Magnesium is a mineral that is difficult to supplement through traditional oral means. As it is a natural relaxant, too much in one go can have a laxative effect.

Transdermal magnesium is a more effective method. Watkins and Josling tested whether transdermal application of magnesium chloride could alter serum magnesium and whole body calcium/magnesium levels. After 12 weeks subjects saw a rise in cellular magnesium levels which represented an estimated five times quicker result than with oral supplementation.

For more information visit

BetterYou’s magnesium product range starts from £3.49 and is available in Holland & Barrett, independent retailers across the UK, pharmacies and


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