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Iceni Magazine | June 15, 2021

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Louise Lace – Norwich Personal & Editorial Fashion Stylist

Louise, Lace, Norwich, Personal, Editorial, Fashion, Stylist,

Louise Lace – Norwich Personal & Editorial Fashion Stylist

My name is Louise Lace and I’m a fashion stylist and personal shopper from the cathedral city of Norwich. I work with a wide range of clients from across East Anglia, the United Kingdom and beyond.

As an experienced fashion stylist my desire is to help clients find their signature style that best reflects their true identity. I believe there are rules when it comes to style but together we can make them your own.

What works for you when it comes to style, is an essential part of feeling amazing in the clothes you wear. Fashion trends come and go but great styling is timeless. I’ll work with you to develop a style that celebrates your unique body and beautiful personality.

Here’s a full list of the services I provide:

  • Styling Day
  • Wardrobe Revamp
  • Personal Shopping
  • Online Styling
  • Editorial Photographic Styling
  • Catwalk Styling

Louise, Lace, Norwich, Personal, Editorial, Fashion, Stylist,

Do you remember the last time you left the house and said to yourself “Wow, I look good!”?

It’s a beautiful experience to feel truly great about what you wear. You’re happier, your thoughts are more positive and confidence sweeps through your day’s activities.

I’m Louise Lace and as a Norwich-based fashion stylist it’s my desire to get you feeling and looking effortlessly stylish. From a one-off shopping trip to a complete wardrobe and style transformation programme I’ll have you beaming with confidence about what you’re wearing in no time at all.

A Little bit about me.

My particular focus is helping women over 30 develop styles that make them feel younger, trendy and altogether more in touch with their personalities. Conventional I’m certainly not. I believe fashions are there to be admired but ultimately to be modified into styles which best suit you as an individual.

With over 14 years’ experience in the fashion industry it’s fair to say I bring a lot of expertise to my client meetings. I am also the co-founder of Norwich Fashion Week, a successful yearly event showcasing the diversity of fashion in this beautiful historic cathedral city.

As an experienced editorial photographic stylist and catwalk stylist, I have worked with some of Norfolk’s finest photographers, magazines and local fashion stores. Together we’ve produced and created numerous catwalk events including ‘The Retailers Show’ for Norwich Fashion Week. During this time I’ve collaborated with12 independent and high street stores around Norwich, local hair salons and some 44 models.

Accessible style for all women

Louise, Lace, Norwich, Personal, Editorial, Fashion, Stylist,

Styling is a passion of mine and this enthusiasm overflows into every aspect of my work. It is my goal to make trendy clothing styles accessible to all women regardless of age, body shape or budget. Whether a few small style adjustments or a complete wardrobe re-vamp I’ll work closely with you every step of the way.

It’s time to ditch your clothing frustrations and burst out of your conventional dressing habits. Let’s get you feeling empowered whenever you look in the mirror.

Wardrobe Revamp

Do you find yourself wearing the same outfits week in and week out?

You have a feeling there are some great clothing combinations to be found in your wardrobe but somehow they elude you.

It’s a common problem and that’s why a fresh pair of expert eyes can work wonders.

Elimination and renewal

I’ll come to your home and work with you to discover as many brand new outfits you can wear using the clothes you already have. We’ll discard the unflattering, eliminate the drab and highlight the pieces which can be reborn.

At the end of our session you’ll have multiple variations of new exciting outfits that celebrate and accentuate your body and personality.

If you love it, wear it

Tired of being told you can’t wear this or that because of your body shape? So am I! That’s why I’ll also teach you some great ways you can modify and overcome prevalent fashion no-nos.

It’s my aim to help you develop your own individual style that suits you and no one else. When I leave, you’ll be inspired, excited and full of ideas on how to add to your collection to make your wardrobe complete.

Personalised wardrobe experience

Just before the wardrobe session I’ll spend some time getting to know you. Your personality, lifestyle and body type will be explored so I can get an accurate insight into creating styles that best suit you.

You might be surprised just how many items of clothing in your wardrobe can be combined with other pieces to create dozens of great new outfits. Even if you think your wardrobe is small.

Throughout the wardrobe session I’ll take digital photos of the new outfits I create so you’ll have them on record. We’ll also make new clothing combinations for a variety of different occasions including work, gym, evening, and weekend. After the wardrobe rejuvenation I will email your own personalised digital ‘Style Guide” your own look book, recommendations, style tips & trend forecasts.

Once this has been achieved I’ll then advise you on where to shop for new additions that’ll compliment your new individual style.

Alternatively, you can go shopping with me by taking advantage of my shopping day service.

Editorial Styling

Louise, Lace, Norwich, Personal, Editorial, Fashion, Stylist,

Looking for an editorial, celebrity and catwalk stylist?

For more than 10 years I’ve worked as a photographic fashion stylist. During this time I’ve collaborated with make-up artists, photographers, bridal experts as well as enjoying long-term connections with numerous hair salons and clothes shops.

I’ve also spent over 12 years styling catwalk events in Norwich and elsewhere.

My enthusiastic flair for clothing and fashion has rewarded me with some exciting clients and briefs over the years. I’ve produced complete shoots – sourcing and arranging everything from photographers, hair stylists and even the location – in order deliver a production above and beyond a client’s expectations.

No brief has ever been too challenging. My passionate dynamism for styling excellence has led me to become a highly respected figure in the local fashion industry.

For photoshoots, I’m able to choose the clothing and accessories best suited to the model and goals of the project. I can work closely and seamlessly with magazine and art directors for ultimate results.

I’ve always loved the hands-on approach. I ensure all articles of clothing arrive at the shoot safely and are worn by the model in the correct way. As the photoshoot progresses I make any necessary adjustments required.

Whether for magazines, television, music videos or whatever else, my principles of style excellence, hard work and creative flair remain the same.

A snippet of some of my styling editorial work.

Louise, Lace, Norwich, Personal, Editorial, Fashion, Stylist, Pip, Cross

Model: Pip Cross

Snippet Harry maddison

Model: Harry Maddison
Styling: for Jarrolds Norwich.

For all my styling services you can find me at:

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