How Has Marketing Shifted In The Last 5 Years?
We’re now almost five years into the 2020’s, and as such it’s worth seeing how the decade has gone so far.
Now, in broader terms, “not great” would likely be the first answer that comes to mind. We’ve experienced a pandemic, global strife, rising prices and more. But of course, that doesn’t mean there haven’t been opportunities. The world continues to grow no matter what happens, and as we shift into new norms it’s worth keeping that in mind.
Another worthwhile question to ask as you run your business is how has the market changed? Well, for many, not that much. That being said, it’s also true that companies have shifted their approach in order to fix longstanding issues or redeem prior standards. But what does this look like in practice? In this post, we hope to discuss that and more, with an appropriate focus on marketing:
Social Media Is No Longer The Main Presence
Social media has long been a mainstay of digital marketing and that’s unlikely to change, but we’re seeing companies adopt a more measured approach. While platforms like Instagram and TikTok still hold real value, businesses have become wary of oversaturating audiences. Instead of chasing every new platform or trend, companies are beginning to focus on quality and also with services like Enduro Digital Marketing, focus on their web design more. A corner of the internet you own wholesale is better than working on a platform you don’t.
Budget & Value Brands Are Returning To Their Roots
Many companies that were once seen as trying to shift their message and even refine their outputs are now returning to the branded value we’ve seen. Case in point, McDonalds, who are starting to limit their gourmet ranges and high prices to try and bring people in among cost of living crises worldwide. This demonstrates a wider marketing shift that says there’s nothing wrong with being a budget brand, you just have to market that with dignity. Expect the messaging on this to shift as time goes by.
AI Churn Is Now Everywhere (Allowing Human Content To Stand Tall)
It’s hard to go ten minutes on the internet without seeing something that wasn’t generated by AI. This trend is causing companies to reconsider where AI fits into their content strategies so they don’t sound like every other business. While AI can still handle updates or help you refine your messaging, we’re seeing a much more interesting investment in human storytelling, interviews, and personalized content to help brands differentiate themselves from their competition.
A healthy balance is of course worth considering, and one or the other isn’t necessarily a decision you have to make when you could benefit from both. But when selling something to an audience, they generally want to know you’ve composed that message yourself. Understanding that can be key to success.
With this advice, we hope you can more easily see how marketing has shifted in the last five years, and perhaps use those alterations to inspire your own action.