---

Brands and business organizations have understood the importance of videos to boost sales and brand reputation.

Towards the end of 2019, around 70% of businesses decided to increase video content production for better results.

Have you ever wondered what goes into making the perfect marketing video? What makes a marketing video different from other videos on the internet? Well, creators that make the best marketing videos use dedicated tools and tricks. Read on to know eight such tips for making the best marketing videos that can keep your viewers thoroughly engaged.

Charm the Audience in the First Few Seconds

When writing a blog, you try to include a hook phrase in the introduction section to catch the attention of readers. Similarly, you need something enticing to attract viewers to your video in the first few seconds. Viewers on digital channels usually skip a video after the first five seconds if they don’t find anything intriguing.

If you’ve managed to create a hook in the first five seconds, viewers might watch your video till the end. To catch the attention of the viewers in the first five seconds, you need to tell them something interesting. For example, you might let them know what they would get by watching the video to the end.

Make the introduction part of your marketing videos appealing to the audience. You can clearly explain the purpose and title of the video in the introduction part itself to attract viewers. Some seasoned video makers create suspense in the first five seconds, compelling viewers to watch the video till the very end. When you make the viewers curious, they might continue watching your video to find an answer.

Optimize the Length of Your Marketing Videos

Usually, marketing videos are shared on websites and social media platforms. If you share a marketing video that’s 30 minutes long on social media sites, it may not get many views. This happens because viewers prefer watching shorter videos more than longer videos.

Viewers might be watching promotional videos while on a work break or waiting for their train. In such cases, they need something quick and interesting to pass the time. By sharing a shorter brand video, you can amass more views. The video length can change according to the digital channel on which it’s being published.

On Facebook, the perfect video length ranges from 30 seconds to 1.5 minutes. Whereas on Twitter, the ideal video length is considered to be 45 seconds. Ensure that your videos don’t beat around the bush and quickly get to the point. Research the perfect video length for any digital platform before planning and publishing your marketing videos.

Start Using an Editing Tool

Without an editing tool, you won’t be able to add a professional touch to your promotional videos. You need a reliable online video editor to create appealing video content and boost your brand reputation. Video editing tools allow you to add audio/video overlays, transitions, jump shots, music, and much more to your marketing videos.

With a video editing tool, you can make your videos more informative. For example, you can add audio captions or subtitles to your marketing video and make it easy to understand for people who don’t know the primary language. Similarly, you can add animations, illustrations, and stickers to your marketing videos to make them more relatable.

You’re wrong if you think that just a desktop or a smartphone is suitable enough for editing videos. You need a dedicated online video editing tool on your multimedia device to create striking videos. Using a video editing tool can help you save the costs incurred in hiring video makers. In addition, pre-made templates offered by various editing platforms will enable you to create marketing videos within minutes.

Many brands think that video editors have high subscription rates. Contrary to popular belief, many video editors have affordable subscriptions. Some reputed video editing tools also offer a free version to help small-scale businesses and newbies.

Channel Your Storytelling Skills

Every brand that adopts a video marketing strategy has some goals. Some brands want to boost their ROI, while some want to increase online traffic. Whatever your reason might be, you cannot follow a blatant sales tone in your marketing videos. Viewers will quickly see through the facade if you’re trying too hard to sell them something in your marketing videos.

You should make the most of your storytelling abilities in your marketing videos. By following a story-centric approach, you can connect with your audience on an emotional level. You can artfully convey your brand story or the narrative of any of your customers and effortlessly build a connection with your audience.

Use CTAs

At the end of your marketing videos, don’t forget to include a CTA (Call to Action). Catchy CTAs can not only intrigue your audience but also persuade them to take action. The action can be downloading a mobile app or buying a service right away.

Focus on Good Lighting

If your videos offer low visibility, they may not generate the number of views they deserve. You should make it a point to adjust the lighting of your videos to make them easily visible. While recording your videos, make sure to film in a space with ample lighting. You can also fix lighting issues in your marketing videos during the video editing step.

Add Jump Shots or Transitions

You don’t need to keep unnecessary footage in your videos; you can cut all of those unwanted microseconds out of them. You can do this by adding jump shots. Another way is to add transitions in your videos to jump from one scene to other. Video editing tools can come in handy for adding jump shots and transitions to your videos.

Don’t Forget to Add Music

Background music helps you set the tone right for your marketing videos. By adding background music, you can make your videos more memorable. Remember to always use license-free music tracks for your videos.

You can rely on an online video editor to easily find trending, license-free music tracks for your video. Using copyrighted music tracks for your video is not recommended. Try to sync the video elements according to the beats or rhythm of the music.

Conclusion

Keeping online audiences engaged is quite challenging in this fast-paced digital age. The above-mentioned tips and tricks will help you make the most of your video marketing efforts.

---