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Iceni Magazine | August 10, 2020

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Norwich Has It All Mapped Out – Cityscape Totes from Talented




Norwich has it all mapped out! Julia Gash, head designer and founder of British eco-ethical brand Talented, has created a unique and striking illustration of the city, printed onto an exclusive giftware range.

Julia creates map like illustrations of cities around the world, which incorporate key landmarks and buildings that can be customized to include a specific brand.

Jarrold commissioned Julia to create her vision of the city, which includes iconic heritage buildings and landmarks. The design has been printed onto tote bags, zip purses, ceramic mugs and tea towels.


The charming and unique design is printed onto a sustainable and stylish range of souvenirs, stationery and home wares at BIDBI (Bag It Don’t Bin It), the eco-print factory she has run in Yorkshire for eight years.


Julia’s clever use of line and naïve style of illustration capture a sense of innocence and wonderment gained through discovery.  Her signature colours of red, blue and black further infuse the Norwich design with a sense of patriotic pride and passion.  Available in natural, heavy quality canvas, the cool and creative tote bags are adorned with striking red/white/blue webbing handles and come with a super cute “I Love Norwich” button badge.

Norwich Cityscape canvas tote bags, purses, mugs and tea towels are available at Jarrold on London Street of Norwich priced at under £15.

Julia’s Norwich Cityscape captures the imagination of tourists and students who fall in love with the city and natives who are naturally proud of their hometown.  It is an honest, playful and unique interpretation of the beautiful city that is Norwich.

Talented is a Yorkshire based, sustainable giftware brand. It celebrates the bag as an art form and collaborates with upcoming British artists, designers and print makers on a seasonal rotation. The brand was created by Julia Gash three years ago.

Talented website:
Julia Gash website:

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