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Iceni Magazine | April 20, 2021

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Katie Piper Launches Maternity Collection With Want That Trend.Com

Katie Piper Launches Maternity Collection With Want That Trend.Com


@KatiePiper_  | @WantThatTrendUK | @WantThatTrendUK

Following on from the huge success of her debut clothing collection with e-retailer Want That Trend, Katie Piper is delighted to announce the launch of her maternity clothing collection, ‘Mother’.

Katie’s new maternity collection consists of 26 pieces in a variety of block colour ways, prints and vibrant tones to match Katie’s own style. Items within the collection include skater, bodycon, wrap over and midi dresses, along with a mix of t-shirts and jumpsuits to ensure every mum-to-be feels confident, comfortable and stylish during her expecting months. Each piece was carefully selected by Katie and the Want That Trend team to ensure all mothers-to-be can find the perfect outfit to embrace their bump at an affordable price point.

Katie Piper with pram

The Katie Piper ‘Mother’ Maternity Collection with Want That Trend.Com is available at

The collection will be available in sizes 6-18 and gives women across the UK the opportunity to feel amazing in their fashion choices during a time when women often struggle to flatter their changing shape.

Hero pieces in the collection include the Bardot Twist Front Detailed Dress (£24.95), the Tube Detailed Maxi Dress (£22.95) and the 3/4 Sleeve Wrap Over Belted Dress (£24.95).

As with Katie’s previous collection with Want That Trend.Com, £1.00 from the sale of each dress from will be donated to The Katie Piper Foundation, to support their great work with burns survivors.

Online retail giant and fashion brand, Want That Trend.Com, was founded by fashion lover and mother, Victoria Molyneux. When Victoria became a new mum, she noticed that there weren’t many clothes available that hid the body changes and insecurities that come after pregnancy. Realising that other women would also be in a similar position, she decided to take a new direction and combine her love of fashion with her knowledge of social media advertising, to create an online fashion business. Victoria harnessed the potential of using social media as a marketing platform, and combined it with the rise of the ‘selfie’ to photograph her garments. This has created an online award-winning business that has achieved a Facebook community of over 1.5 million fans and is a now an online fashion destination for women across the UK and beyond.

Katie Piper with Founder of Want That Trend Victoria Molyneux

Katie Piper with Founder of Want That Trend Victoria Molyneux

Katie Piper comments:

‘I wanted launch my own maternity range as soon as I found out the wonderful news that I was expecting my second child. Throughout my first pregnancy I struggled to find any maternity clothes that I liked and couldn’t believe how expensive maternity clothes were – especially as you are only able to wear them for a few months! Pregnancy is a time where our body hang-ups become exaggerated and our confidence is tested, so I hope that other women are able to embrace the changes to the body that pregnancy brings and feel gorgeous in my new ‘Mother’ maternity collection.’

Victoria Molyneux, Founder of Want That Trend, comments:

‘As a mother myself, I appreciate how difficult it can be to find maternity clothes that you can look and feel amazing in at an affordable price-point. Katie and I wanted to work together to provide a maternity collection that would allow women expecting to feel fantastic and confident at such a special time in their lives.’

The Katie Piper ‘Mother’ Maternity Collection with Want That Trend Is available at with prices starting from £14.95.

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