How to use the Instagram Carousel feature to promote your business
Back in February this year Instagram started to roll out their new Carousel feature to everyone – which had previously only been available for Advertisers.
As you’re probably aware the Carousel feature allows you to choose multiple photos or videos to feature in a single swipeable Instagram post.
If you’ve not tried this feature yet or have just overlooked it – take a moment to consider how you could utilise this for your business and do something a bit different!
There’s a variety of ways that you could use this new feature, but here’s just a couple to spark your imagination…
Step by Step
With the swipeable nature of this new feature the idea of showing a step by step process is an obvious option. This would be ideal if you’re trying to show make-up techniques, mens grooming techniques (beards and beard care are big at the moment), recipe ideas, DIY instructions or whatever you can imagine. Here’s a great example of a recipe step by step by @williamssonoma
A post shared by Williams Sonoma (@williamssonoma) on
Show someone around your ‘business’ but without costly time consuming virtual tours – why not consider using a series of photos or videos to give viewers a ‘walkthrough’ for your product or service. For instance if you’re an estate agent / holiday company you could use this to really show off a great room or location.
One of my absolute favorite parts of being inside anyone’s home is beholding the book collection (it speaks volumes, pun intended, about the occupants). In honor the 20th anniversary of World Book Day, one of my all time favorite homes/libraries (it’s both in equal parts) courtesy of @homestead_custom_sawmilling and @deslindseya. Photo brilliance by @katalves
A post shared by Gold Dust Collective (@golddustcollective) on
If your product or service has that ‘wow’ factor you could crop down a panoramic photo into smaller sections and give the viewer a chance to swipe forwards and backwards to explore in detail. Here’s a great one from @returnofthecaferacers
<<< SWIPE FOR MORE Aussie builder @brucefarrall knocks it out of the ballpark with his first build, a Honda CB750 Cafe Racer. Visit the website for more. 📸 by @jasonlphotos #bikelife #motorcycle #melbourne #caferacer #custom #Honda #pipeburn #bikeexif #caferacerxxx #instagram #carousel
A post shared by Return of the Cafe Racers (@returnofthecaferacers) on
If you’ve got multiple ‘products’ in a range, rather than forcing your viewers to enlarge a collage photo this feature gives you the option to display your entire range (hopefully) across multiple full size photos/videos. Here’s a recent example from @BananaRepublic
A post shared by Banana Republic (@bananarepublic) on
A day in the life…
If you’re more prolific on Instagram and post a lot during the day why not consider creating a post that collates all your top days’ photos into a photographic post summary of your day.
So there you go, just a few ideas on how your business could leverage the Instagram Carousels feature.
If you need more information or help on how Instagram could work for your business please get in touch with me at paulkirkdesign.co.uk or at @PKirk_designer
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