The World of Instagram & Food
Instagram and food really are a match made in heaven. Instagram has become the king of visual on social media and people posting pictures of what they’re having for lunch and dinner plays a big role in that. As of January 2016, The #food has been used over 160 million times; with #foodporn being used over 76 million times.
When people began to realise the power of the platform – the Insta’ Influencer was created. If you look of the success of people like Joe Wicks, with his own bestselling book and his own TV show, it’s amazing to think that it all came from his Instagram fame.
Interestingly, individuals seem to be the best at exploiting this platform and it is only in recent times that businesses are beginning to realise its importance. Instagram for businesses has recently been launched and it will be interest to see how that develops. You can find out more about the world of Instagram and food in this infographic from Lakeshore.
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