Image Image Image Image Image Image Image Image Image Image

Iceni Magazine | January 18, 2021

Scroll to top


Twitter flight school – up, up and away!

If you’ve got to grips with the basics of Twitter you might want to hone your skills further – this is where Twitter’s Flight School might come in handy. 

You’ve probably not heard of it but it’s a free educational programme now available to all marketers on Twitter – not just agencies!

Twitter Flight School is made up of two flight paths (learning routes), each consisting of a variety of different courses, some as short as 10mins.


Just go to sign in and answer a few quick questions and just choose your flight path based on your specific needs. You can choose from either:

Executive Leadership – “Inspire thought leadership in an evolving digital landscape and learn how to use Twitter to differentiate your personal brand.”

Marketing Leadership – “Develop an approach to enhance your marketing strategy and create ongoing business opportunities.”

Don’t worry, if you want to do both flight paths you can. Both will offer different techniques and knowledge. For example the Marketing Leadership flight path takes a total of 60 minutes and contains topics including:

  • Twitter basics
  • Ultimate Guide to Content Planning
  • Objective-Based Campaigns
  • Reach the Right People
  • Marketing Plays with Twitter


Whatever flight path you choose both contain interactive courses that can take less than an hour to complete, and can easily be done from a desktop or a smartphone.

Each also has a large resources library full of exclusive consumer insights and research, in-depth product tutorials, and case studies. You even get access to a loads of tips and downloadable ‘helper’ documents that you can use in your Twitter campaigns. When you’ve finished the flight path you’ll get a certificate and a badge to display on your website or email footer.


Twitter offers its users a variety of resources to help them improve their Twitter experience and its flight school is just one of them, so what are you waiting for, expand your knowledge to get the best out of Twitter for your business.

Paul_Kirk_profile_photo2013-norybnIf you need further help with Twitter or want to know more tips on how to increase the effectiveness of Twitter for your business get in touch with me at or at @PKirk_designer

Visit Us On TwitterVisit Us On FacebookVisit Us On InstagramCheck Our FeedVisit Us On Pinterest