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Iceni Magazine | August 6, 2020

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Research reveals the top 40 things we don’t get enough of

Research reveals the top 40 things we don't get enough of

Brits aren’t getting enough sleep, me-time – or fun, it has emerged.

Researchers have revealed the top 40 things adults could do with more of which also includes exercise, sunlight and Instagram likes.

Others believe their life is lacking disposable income, enough hours in the day and good television shows.

Good luck, time off work and respect are also among the things Brits don’t feel like they are getting enough of.

The study was carried out by Virgin Active, whose aim is to inspire Brits to find a balance in all aspects of their life.

It also found a lack of money is the biggest barrier to getting to ‘getting enough’ in life followed by a lack of time and lack of willpower.

Israel Rivera, head of group exercise at Virgin Active said: “Our research shows there are a host of things we’re not getting enough of, including exercise.

“Exercise can be hard to fit into your life – between your job, family and trying to have a social life.

“But when you strike the right balance, and ‘Enough’ becomes part of your life, you will find you’re able to achieve more than you ever expected, whether you have 30 minutes or hours to spare.”

Salary is also on the list of things Brits aren’t getting enough of, along with holidays and nights outs, while some cheeky adults claimed they aren’t getting enough sex.

Others feel they don’t get enough emotional support in their day-to-day lives, as well as time with their family and work satisfaction.

The study, of 2,000 adults also discovered exactly what Brits consider to be enough, with seven hours sleep considered ideal – although the average adult gets less than six hours in reality.

And while Brits do three hours of exercise a week, they think twice that to be the ‘perfect’ amount.

They are doing better than some though, with almost one in four admitting to doing no exercise whatsoever.

Out of their ‘five a day’, the average Brit consumes less than three portions, and they only get an hour and a quarter of ‘me time’.

This compares unfavourably to the one hour and 43 minutes of time to themselves they think is enough.

Brits would also consider four-and-a-half hours a day with their family ‘enough’ but currently get just three hours.

But while Brits have sex twice a week – in an ideal world, they would be getting lucky on four occasions.

The nation are not falling for what they see on social media either, as nearly seven in 10 of those polled via OnePoll feel celebrities and influencers give unrealistic expectations of how much exercise is ‘enough’.

It also emerged more than a quarter of Brits set themselves a health or fitness related New Year’s resolution, with half of those wanting to lose weight and one in three simply wanted to change their diet.

Others planned to do more exercise, including running, swimming or yoga.

But 29 per cent haven’t been able to stick to it, with 68 per cent of the population feeling celebrities and influencers give people unrealistic expectations of how much exercise is ‘enough’.

Rivera added: “At Virgin Active we believe it’s important to take an honest approach to realistic and achievable exercise goals.

“We encourage our members to do whatever is enough for them, and no-one else. And we can also work with each individual member to find out exactly ‘what their enough is’.”

* Virgin Active want Brits to find a balance in work, social or fitness goals – and are encouraging people to take an honest approach to exercise goals this year.


1. Sleep
2. Holidays
3. Disposable income
4. Exercise
5. Sunlight
6. Sex
7. Salary
8. Good luck
9. Fresh air
10. Fun
11. Me-time
12. Time with family
13. Laughter
14. Cuddles
15. Time in the day
16. Time with friends
17. Nights out
18. Good TV shows
19. Love
20. Fruit
21. Vegetables
22. Water
23. Emotional support
24. Time off work
25. Duvet days
26. Work satisfaction
27. Vitamin C
28. Variety in our diet
29. Respect
30. Help from others
31. Iron
32. Chocolate
33. New music
34. Results from the gym
35. Wine
36. Cups of tea
37. Cheese
38. Social media followers
39. Instagram likes
40. Coffee

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