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Iceni Magazine | March 26, 2024

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Iceni talks social media to… Dave Lincoln, also known as @HoratioCreative

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What Is Horatio Creative? 

Horatio Creative is a client focused creative agency, specialising in Website Design and Development, based in Norwich, Norfolk.

We understand that each business is unique; this is why each of our solutions is individually tailored to suit the needs of the client.

Can you give us a brief run down on how you use social media to interact with potential clients and the general public? 

Twitter is a great way to generate leads for new clients (especially as we get a lot of recommendations on the platform). Using the DM feature it’s a quick, easy way to communicate directly.

For the general public we use social media to keep our Followers up to date with what we have been up to and future plans for the agency. We try to use a variety of media (Photos, Videos etc..) to make it as engaging as possible.

Which social media platforms do you use and why? i.e Hootsuite, TweetDeck, etc? 

I generally use the Twitter website or iOS App to post updates. Using the platforms mentioned above to schedule tweets and auto DMs is a bit of a bugbare of mine… 

There are quite a few networking hours on Twitter, which is your favourite and why? 

I am a regular Tweeter on #NorfolkHour (Mon, Wed & Fri 8:30 – 9:30). This was really helpful, especially when starting up to get to know people around the region.

And finally, what advice can you give to someone starting out into the world of social media? 

Firstly, I feel the most important thing is try to be friendly, informative and engaging in every communication – this will help build your
follower base.

Secondly, If you are running a business account, don’t ‘over promote’ the goods or services you are offering – don’t get me wrong, we are all on Social Media to flog something but people can easily get bored of only seeing Tweets about this and will click that ‘unfollow’ button. 

As with networking in ‘real life’ you need to put the groundwork engaging with your followers to create good and lasting connections.


To find out more information about Horatio Creative follow them on
Twitter:
@HoratioCreative or
Like on Facebook:
www.facebook.com/horatiocreative


 

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