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Iceni Magazine | October 17, 2021

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Glastonbury festival-goer will walk nearly 30 miles and snap 143 photos over the iconic event

Glastonbury festival-goer will walk nearly 30 miles and snap 143 photos over the iconic event

The average Glastonbury festival-goer will walk nearly 30 miles, upload 35 social media posts and snap 143 photos over the iconic event, it has emerged.

Researchers who polled 1,000 people who have been to the legendary Somerset music gathering found over the course of the five-day festival, they will also watch 16 performances and phone home three times a day.

They’ll also send an average of 47 WhatsApp messages to friends at the festival and those at home.

On top of that the average reveller will dial out 31 times and fire off 49 texts from Worthy Farm.

That means there will be around 25.3 million calls and messages pouring out of the Eavis’ property.

One in 10 even admitted calling home during a set to share the special moment with their friends or family.

The study, by Glastonbury Festival’s technology partner EE, found almost two thirds admitted they would be lost without their phones at the iconic music festival.

More than a third rely on their smartphones to communicate with lost friends, with the average festival-goer using their mobile to track down their friends at least three times throughout the event.

The typical Glastonbury-goer will also post 12 videos on social media documenting their experiences at Worthy Farm– resulting in 2.4 million uploaded throughout the Festival.

Festival fans were also found to travel an average of 143 miles to get to the site in Somerset, with the average Glastonbury-goer walking almost six miles every day – almost 30 miles over the course of the event.

More than a tenth of dedicated music fans even estimate they walk 10 miles or more each day to see all their favourite acts.

With so much ground to cover, one in four believe having maps on their smartphone to find cars and tents makes things a lot easier.

And just over half (53 per cent) of festival-goers rely on the official Glastonbury app to organise their schedules and keep up to date with everything going on during the festival.

Being able to stay in contact and not lose friends is also an important festival factor that has been improved with technology.

But despite the wealth of entertainment on offer, nearly a third (29 per cent) confess to streaming music, TV or sport in-between acts.

Four in 10 of those polled via OnePoll, make sure to pack at least one power bank to ensure their phone doesn’t run out of power, while one in five go one step further and take a spare phone in case the first is lost or its battery dies.

Phone-charging for festival-goers will be made easy this year, with more charging options than ever before in the free EE Recharge Tent located in the Glade area of the festival.

Including Wireless and Quick Charge 3.0 charging stations, revellers can charge compatible phones in under 30 minutes to ensure they don’t miss a second of the action.

Pete Jeavons, marketing communications director at BT and EE, said: “We’ve helped make Glastonbury the UK’s best connected festival so our customers can make the most of every moment and share even more memories with their family and friends.

“Our new and improved EE Glastonbury app allows Festival-goers to drop pins on the festival map, listen to artists playing at Glastonbury to discover new music to help build their perfect festival line up, and create and share their own personalised set-lists so they can make sure they don’t miss a beat.”

For more information on EE, please visit

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