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Iceni Magazine | January 24, 2021

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First Car Priorities: Safety is the sixth important criteria when buying a first car

First Car Priorities: Safety is the sixth important criteria when buying a first car

Safety over style should be at the forefront of young drivers’ minds when buying their first car yet new research reveals the cost of buying and driving a car is more important to first time buyers

Safety is one of the least considered aspects amongst young drivers buying their first car finds new research released today by Co-op Insurance.

An overriding majority of young drivers buy a used first car rather than a brand new one, with the average age of a first car estimated at just over six years. Shockingly, however 16 per cent of young drivers are driving cars that are at least a decade old – a period when many of today’s safety features were either not fitted as a standard or before some important safety technology was not even invented.

The cost of getting onto the first step of the motoring ladder is the most important consideration for young drivers when buying a first car – three quarters of young drivers give the price of the car the highest priority followed by the cost of insurance and the vehicle being ‘cheap to run’; car safety is ranked as the sixth most important criteria when buying a first car.

It is no surprise then than a shocking 7 in 10 young drivers say their car does not have AEB and three quarters say their car does have ESC fitted.

Only less than a quarter of young drivers even know what the Automatic emergency braking (AEB) stands for and just over a quarter know what Electronic stability control (ESC) stands for. Given this lack of awareness and understanding, it is not surprising that only 11 per cent of young drivers would definitely check if a car had AEB or ESC fitted when buying it, with a majority of first time drivers driving cars lacking in basic safety features.

The research serves as a strong call to action for safety to rise much further up the decision making agenda for young drivers when choosing and driving their first car. Four in 10 young drivers have experienced some type of accident in their car, with one in five young drivers admitting they misjudged distance or room and had an accident as a result.

Car safety is important to motorists, pedestrians and local communities – watch the video below to see why car safety matters.



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