By Tim Barnes-Clay – Motoring Journalist 
Tweeting @carwriteups

Bridgestone Europe – a major global tyre maker has announced that Firestone, its sister brand, has developed Destination HP for the tyre replacement market, targeting drivers of small-to-medium-sized sport utility vehicles (SUVs).

Competing in Firestone’s mid-priced tyre segment, Destination HP aims to provide SUVs with best- in-class mileage and control in the wet, with top handling stability in all conditions.

José-Enrique Gonzalez, Bridgestone Europe spokesman said: “The Destination HP targets our core Firestone customers – the young at heart, active people aspiring to a freedom to drive – capitalizing on their growing attraction to urban crossovers and their aspiration towards a carefree SUV way of life.”

Destination HP achieves up to 35 per cent higher mileage without reducing safety and backs up this positioning with a highly competitive technical package. The sporty tread pattern is designed for giving maximum control and traction in cornering. Groove distribution is optimized for wet performance while the stiff shoulder blocks ensure good grip and steering response in dry conditions. A special SUV casing construction ensures stable driving and long-lasting wear.

The Destination HP also achieves top results in wet grip with best-in-segment results on the Euro Tyre Label B grading for wet grip across all five top-selling Destination HP sizes introduced in 2014. This performance combines with C to E grading on fuel efficiency, providing a perfect balance between rolling resistance and wear life.

Destination HP is available across Europe now, initially in 10 sizes for 16- and 17-inch rims.