Creative mother and daughter duo open new shop in Holt
Mitographie to sell original ‘home-made’ designs
A mother and daughter team are bringing their unique screen-printing designs to the region with the opening of their first shop in Holt, North Norfolk.
Screen-printing specialists, Michelle and Stephanie Witts, opened the doors to Mitographie on Saturday (10/02/2018) with the promise of original home-made designs inspired by local surroundings.
The pair, who already run an online business called Witts Design, use traditional screen printing and modern digital techniques to bring their designs to life in a range of colourful fabrics, bespoke cushions, tote bags and other homeware accessorises.
Current collections include ‘Beachcomber’ and ‘Glaven’ which are inspired by the Norfolk coast and countryside which features stags, pheasants, lobsters and mackerel.
After finding success online and at events such as Kew Gardens Farmers Market in London, co-founder and head designer, Michelle, moved back to Norfolk 18 months ago to grow the business. She said: “North Norfolk has always been an inspirational region for me and I am so pleased that we have been able to open our shop in the area that has inspired us to design our unique and popular range.”
The opening comes just a few years after the pair studied Textile Design together at London Metropolitan University. Stephanie worked in the same studio as mum Michelle after transferring from Loughborough University for her final year.
Stephanie said: “I never once thought I’d end up working with Mum but when we were studying together our tutors encouraged us to work in partnership, so we decided to give it a go – and here we are opening our first ever shop together!”
Lady Jan Harper who officially opened the shop, has always had a passion for textiles after being trained as an amateur seamstress by her grandmother – who worked alongside royal designer, Norman Hartnell – saying:
“I am delighted to see the art of screen-printing is making a comeback to my home county. Norwich’s heritage owes much to the textile industry which thrived for five centuries, making the city the second most important in the country.”
As well as opening Mitographie, the creative duo are hoping to open a design and screen-printing studio in Holt for production, as well as, hold workshops, courses and business events to showcase the art and craft that currently goes into producing their products.
Mitographie is a play on words for the ancient craft of screen printing ‘Mitography’.
For more information on Witts Design and Mitographie please visit www.wittsdesign.com
All images credit: Keith Whitmore