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Iceni Magazine | June 5, 2020

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Have You Considered Trying Twitter Polls?

Have You Considered Trying Twitter Polls?

I’m sure you’ve all seen the Twitter polls icon in your Twitter account – it’s an often underused feature of Twitter.

Twitter polls can be a great feedback tool to help your business better understand the needs and opinions of your customers.

Have You Considered Trying Twitter Polls? 

Here’s a few ways that businesses could utilise them: 

1. Trending topic related polls 

This requires you to have a good sense of what’s trending on social media. Check out ‘moments’ or ‘trending topics’ on Twitter to gain some insights. Use a poll to be part of the conversation in an engaging way – whether it’s a local or national media event. If possible include event hashtags to widen your reach and connect with people chatting around the topic. For instance some of the more recent media opportunities could have been #GBBO #Strictly 

For instance: 

What’s your favourite cake? #GBBO #MaryBerry
Victoria Sponge, Fruit Cake, Carrot Cake?
Helpful if you’re into cakes, baking etc. 

Which dance have you always wanted to learn?
#Strictly #BBCStrictly
Ballroom, Latin, Jive?
Helpful if you’re into dance or supply dance related merchandise 

2. Audience feedback polls 

Polls can be a quick and easy way to get audience feedback or preferences about your product/ service – but don’t get disheartened if you don’t get a lot of response the more engaged you become with your audience the more likely they are to participate in a poll. If you don’t try you’ll never know! Polls can be a great way to test audience reaction before you proceed with a product/ service change or expansion, in the same way that larger companies perform consumer research or film makers have test screenings. 

For instance: 

We’re considering expanding our delivery times, which would be more helpful?
Before 9am, After 6pm, Weekends?
Helpful if you operate a delivery service. 

What could we do to improve our business?
Faster response times, Improved website, Free returns? 

3. Lifestyle polls 

Try to pose questions which can be tied back to what your product/service does and get people thinking about what you offer. 

For instance: 

What’s your comforting early morning drink before work?
Tea, Coffee, Smoothie/Juice?
Helpful if you’re a coffee shop or drinks manufacturer 

What’s the one item you can never find when you’re in a rush?
Phone, Keys, Wallet?
Helpful if you’re in insurance or maybe even key-cutting services. 

Summary 

Polls won’t be for everyone and it’ll take time and patience to get engagement on them but it’s worth it as they can be a great way to get insight into your audience wants and needs. 

Consider posting your polls during times that you’ve defined as being the best times for you to get engagement with your audience – for instance during #norfolkhour or other local or industry related Twitter hours. 

Hopefully the above examples have inspired you to give them a try. Adding industry, event or local geographical #hashtags can help improve their success. 


If you need further help with Twitter or want to know more tips on how to increase the effectiveness of Twitter for your business get in touch with me at http://paulkirkdesign.co.uk or at @PKirk_designer

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