Brits’ patience thresholds have plummeted, according to new research
Brits’ patience thresholds have plummeted – thanks to modern conveniences such as same-day delivery, fast internet speeds and social media, according to a study.
Three quarters believe technological advances like e-ticketing, smartphones and on-demand TV have made us increasingly more impatient.
And this lack of fortitude dominates almost all aspects of our lives – including travel, food, entertainment, work and more.
Researchers polling 2,000 adults found they start to grumble after waiting 25 seconds for a traffic light to change and 16 seconds for a web page to load.
And they start to get annoyed by waiting any longer than 35 minutes for a delayed train.
The survey was commissioned as part of the launch for a new range of BIC Gel-ocity Quick Dry Gel pens – a writing instrument designed for fast thinkers.
It revealed 38 per cent have lost patience trying to write fast enough to keep up when taking notes during lessons at school or work meetings.
And Brits begin to lose their cool in just 20 seconds waiting for the ink on a greeting card to set.
Adults get similarly frustrated if a TV show or film doesn’t stream ‘properly’ within 22 seconds and if we can’t locate a pen within just 18 seconds.
Even the British pastime of tea drinking can be cumbersome – with respondents becoming restless if the kettle takes more than 28 seconds to boil.
Jo Hollins, head of marketing & category management at BIC UK and Ireland, said: “Our research highlighted that we’re happy waiting just 2.8 days for an online grocery order to arrive, and 3.7 for a cherished handwritten bit of mail.
“Thanks to technology, modern life moves faster than ever but it also seems we’re still willing to wait that little bit longer for a good old-fashioned handwritten letter – an extra day in fact.”
Any longer than 14 minutes for food at a restaurant though and customers start to twiddle their thumbs.
And seven minutes or more waiting at a bar is similarly frustrating.
Brits also expect refunds for internet purchases within four days, to wait no longer than 13 minutes for luggage after a flight and a reply to customer complaints within two hours and 18 minutes.
Replies to ‘important’ work emails should appear with 90 minutes – otherwise adults start to feel peeved.
Any longer than 11 minutes for a mobile phone to charge enough to be turned on is also ‘too much’.
The BIC study, which was carried out through OnePoll, also revealed by the time adults reach the checkout their levels of patience have hit rock bottom if they spend any more than 30 seconds queuing.
Half admit they are likely to move to another queue if the one they are in appears to be moving more slowly.
And 45 per cent revealed they have lost their temper when having to wait an ‘excessive’ amount of time.
Jo Hollins added: “Despite the overall lack of patience shown in our study, it’s uplifting to see that 95 per cent are in no doubt that patience is a virtue.”