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Iceni Magazine | December 11, 2018

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Nine out of 10 Brits are not drinking the recommended amount of water per day

Nine out of 10 Brits are not drinking the recommended amount of water per day

Nine out of 10 Brits are not drinking the recommended amount of water per day – despite temperatures continuing to soar across the country.

Researchers found just 10 per cent of Brits get the suggested 1.4-1.8 litres of water per day, with the same number consuming just 250ml on an average day.

But only 19 per cent of Brits know what the recommended daily intake should be.

It also emerged that as the hot weather continues, 26 per cent claim they always feel thirsty and 72 per cent experience fatigue due to dehydration.

The British Nutrition Foundation recommends drinking “plenty” of water during the summer months, as it contains no sugar, calories or additives.

Dehydration can reduce our ability to concentrate, our cognitive and physical performance, and increase feelings of aggression or irritation.

In spite of this, the ACTIPH Water research shows two thirds of Brits will reach for a caffeine or sugary fizzy drink if we’re low on energy, whereas just 38 per cent opt for water.

As a result, 16 per cent say they always feel dizzy or light-headed and 24 per cent struggle to concentrate – both possible signs of being dehydrated.

ACTIPH Water is the first alkaline ionised water launched in the UK, with a pH level of 9.0+, for people looking to find an alkaline alternative to acidic drinks, like energy drinks and coffee, as they hydrate and maintain their natural balance.

It is made by purifying spring water from Shropshire, adding electrolytes, then supercharging by ionisation to remove the sour tasting acidic ions and leave a refreshingly smooth, clean alkaline water.

Jamie Douglas-Hamilton from Actiph explained: “Actiph has been created for those who want to be more active by taking their hydration to a higher level, find their balance and feel energised to make the most out of every day.”


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