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Iceni Magazine | December 11, 2018

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British telly addicts spend a full day of every year searching for something to watch

British telly addicts spend a full day of every year searching for something to watch

British telly addicts spend the equivalent of a full day of every year searching streaming services for something to watch, it has emerged.

A poll of 2,000 adults who are into streaming shows has uncovered the trials and tribulations they go through to find something they want to watch.

The study also found the average streamer subscribe to three separate services, with Netflix the most popular choice.

The streaming giant was followed by Amazon Prime, Now TV and Sky Go.

Despite the level of choice, the research revealed many will still struggle to find a TV series or movie which is ‘just right’ for their mood around four times a week.

And they’ll spend another hour each month simply deciding which service to use – from Amazon Prime to Now TV.

The research was conducted by M&Ms ahead of the launch of their Red Recommends skill, which aims to reduce the stress around selecting a show to stream.

Red Recommends, which is voiced by the iconic red M&M, will launch for the month of October to help Alexa owners decide what they want to watch.

Red will tap into his vast streaming knowledge, as well as understanding the streaming services you are subscribed to, and recommend the TV series or film which is the perfect fit when asked through the Alexa device.

The research and found telly fans spend more than 13 hours a week watching TV shows and movies via a streaming service.

Though 57 per cent admit they find the process of choosing something to watch boring.

When streaming a movie brand-new to many of them, they are only likely to give it 22 minutes to capture their attention before getting bored and switching over.

Streamers will also be defeated four times a month when they become stumped for something to watch, and will give up on streaming anything at all.

Seven in ten people in a relationship also admit it’s more difficult to pick something to watch when they’re settling down with their partner, according to the research conducted via OnePoll.com

On average Brits spend 13 hours every month watching content and cutting their decision time with Red Recommends could allow them to squeeze an extra THREE TV series in across the year.

* Red Recommends is available to all Alexa users until the end of October. Join the conversation online using #RedRecommends.

Article by Grant Bailey


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