Bridgestone Launches Turanza T005 Premium Touring Tyre
By Tim Barnes-Clay, Motoring journalist – tweeting @carwriteups
Bridgestone has developed the Turanza T005 premium touring tyre to “master your journey, even on a rainy day”.
Produced in Europe, the Bridgestone Turanza T005 delivers outstanding wet performance and fuel economy, combined with high mileage, to give drivers full control in challenging daily situations, especially on rainy days.
The tyre is now available on the European replacement tyre market and replaces the T001 EVO tyre. The Turanza T005 size line-up will provide almost complete coverage of touring tyre demand by 2019, with more than 140 sizes for 14’’ to 21’’ rims.
Jakob Rønsholt, Managing Director, Products and Solutions Strategy at Bridgestone EMEA summarises: “The new Turanza T005 premium touring tyre is a core product in the Bridgestone portfolio with significantly high demand coverage. No chances were taken in its development: we analysed consumer needs very carefully and then produced a tyre that meets these expectations. Bridgestone Turanza T005 puts drivers in control, especially in the wet.”
Bridgestone refers to end-users as the “BOSS” and the BOSS is the inspiration for the design of Bridgestone Turanza T005. During its development, Bridgestone interviewed thousands of premium tyre buyers across Europe to identify their needs and expectations of a touring tyre, and the challenges they face in daily driving.
The conclusions are clear: buyers of premium tyres want a tyre that makes them feel safe but lets them enjoy driving. They want a tyre that puts them in full control in daily, challenging situations, especially on rainy days. And a tyre that also gives them good fuel efficiency and mileage.
The Bridgestone Turanza T005 premium touring tyre meets all these expectations. It is a tyre that enables you to keep going with full control in adverse conditions, especially the wet, from taking highway turns to unexpected braking in the city.
The Turanza T005 has already been chosen as original fitment by top car brands, including Audi, and will be seen on the road in the coming months. You can already see it on the new Audi A7.