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Iceni Magazine | August 13, 2022

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Agent Shave: Goes Undercover

agent shave iceni soap

Our mission at Agent Shave is to bring you the very best in artisan wet shaving, so we have gone undercover with British shaving soap makers Phoenix and Beau as they launch their new shaving soap ‘Iceni’.

Phoenix and Beau

The Burrows family live in Hitchin, North Hertfordshire. They are Kerry (Dad), Sarah (Mum), Isla (6yrs) and Sanna (3yrs). They are avid lovers of the outdoors; when they are not working for Phoenix and Beau you will find them walking, running, riding the trails of the Chiltern Hills. Kerry is ex-British Army and Sarah used to work in London as an architectural illustrator.

What do they have for breakfast? Well it is never skipped! Porridge, toast, weetabix and fruit (and lots of coffee!) are the usual staples for this part of their day.

Kerry began traditional wet shaving circa 2014 and really it was an exercise in curiosity and seeking a better alternative to cartridge razors and the ubiquitous shaving foam. From that point he discovered the sheer variety and depth of options and was captured by the quality, durability and presentation of wet shaving accessories.

The shaving soap journey

Soap making began the following year (2015) and was again the result of inquisitiveness. Kerry wanted to understand what he was putting on to and in to his skin and so began a study in to ingredients and soap formulas. He loved science and chemistry at school and that married well with his love of cooking (akin to making soap) and art.

Phoenix & Beau want to encourage environmental awareness over the immensely wasteful and damaging practice of using plastics as part of product production and respective grooming practices.

The perfect Phoenix and Beau lather

Pour a small amount of warm water to the top of any Phoenix and Beau shaving soap that you are using. This is called blooming, Kerry usually lets his soap bloom whilst having a shower. Then decant that (bloom) water in to your palm and rub that in to your face; it’s after that point that you would use a well soaked brush to build a storm of a lather. Phoenix and Beau shaving soap likes water, don’t be shy, get it in there and watch it explode!

Agent Shave Undercover iceni soap

Iceni Shaving Soap

The inspiration for the new shaving soap Iceni was to identify our regional ancestry to our customers and tap in to the rich imagery of early British history. We wanted to marry a bold visual design with a sensual scent profile and use an accord that exhibits notes of mandarin, vanilla, bergamot, lemon, sandalwood, jasmine, cedar, musk, resin, vetiver and incense.

Iceni will be available as a tallow based shaving soap, alcohol-based aftershave splash and post shave lotion will be available through Agent Shave from Tuesday 5th March – this eagerly awaited shaving soap is small batch, if you miss out on the first batch, don’t worry agents, the second batch will follow shortly!

Phoenix and Beau wish to thank all of their customers who have helped them get this far – we at Agent Shave are proud to be supporting a truly British brand!

Thank you to Kerry and Sarah for allowing us to come undercover into the world of Phoenix and Beau.



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