A product launch event gives you the perfect chance to make an excellent first impression, network and start generating revenue.

In order to make the most of it, you have to plan a flawless event.

A photo booth rental in London service can make a product launch memorable. Here are seven other must-haves that will make the special occasion unique and leave a lasting impression on the guests.

Budget

The first must-have for the product launch is an adequate budget. Come up with the calculation and if you don’t have sufficient funds, you may want to consider postponing the event.

A product launch doesn’t have to be expensive but you’ll still need to provide for the essentials.

An Event Theme

Saying that you’re about to launch a new product is exciting. Coming up with an event theme will boost the excitement by giving the occasion a bit of uniqueness.

Think of a theme that ties with the product presentation and that will also appeal to the target crowd. If you’re operating in the hi-tech sector, for example, you can have an AI party. Futuristic decorations made of metal, glow sticks, silver-coloured dinnerware and industrial or minimalist backdrops will all be appropriate. Think outside the box and the more unorthodox you go, the more impressed your guests are going to be.

The Right Venue

Choosing a venue will help you enforce the party theme.

It’s a good idea to get out of your office or a business venue. A local restaurant, a trendy club and even an outdoor location will serve a much better purpose when it comes to making the party memorable.

Influential Guests

A product launch is an excellent marketing opportunity. Inviting experts and influencers to endorse the product will be a highly effective marketing move. The involvement of gurus in the field is beneficial for establishing your professionalism and niche reputation. Make sure you have at least one lector, an influencer or a celebrity attending the launch.

Treats for the Guests

Give every guest something to take home. Take away treats can turn into an excellent branding tool.

Go beyond business cards, calendars and branded pens. Opt for something that’s reminiscent of the new product. Flash drives, mobile chargers, phone cases, lunch bags, wallets, headphones and many other practical items can be branded effortlessly.

A Product Prototype

Don’t forget that it’s a product launch. You need to have at least a functional prototype to demonstrate. Allowing guests to interact with it and acquaint themselves with the features of the new product will ensure positive feedback after the event.

Food and Drinks

While it doesn’t necessarily pertain to the product, the availability of delicious food and drinks is imperative for making guests spend more time at the party and learn about the upcoming product.

The selection of refreshments and snacks can be in line with the corporate persona that you want to project out there. The way in which food is decorated and the selection of finger-foods, salads or desserts will tell people something about who you are and what you’re trying to do.

Catering during such events should make the food easily accessible. A complete meal is not a good idea, unless you have seating arrangements for the attendees. A buffet-style table will give people choices and it will also encourage interaction.

Take enough time to do the preliminary planning. The more thoughtful and original you are, the higher your chances become of impressing the crowd. Do your homework in advance and focus on both originality and relevance.

Article By Lauren Williamson