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Iceni Magazine | July 2, 2022

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3 Benefits Of Signage For Your Business Premises

3 Benefits Of Signage For Your Business Premises

Savills’ September 2020 report reveals 101.7 million square feet of occupied office space in the UK.

These office buildings have defined layouts containing self-evident components like furniture and equipment. Signage is also an important feature that plays a crucial role in your workplace’s character. Businesses often think of their brand logo on their building’s exterior whenever the topic of signage is brought up. However, interior office signage is equally as important as what is on the outside. Here’s why your company should invest in signage for its premises’ interior and exterior.

  1. Reinforce Brand Identity

Branding is one of the best ways to create a lasting impression and an image of your company in customers’ minds. Businesses spend a lot of money to get their typography, colour, and other elements right. Signage is a crucial aspect of visual advertising and a great way to create a more recognisable persona for your company than several other marketing methods. Your business premises’ signage will convey the right connotations to employees, partners, and partners, so it is crucial to not skimp on it. Therefore, it would be best to hire companies skilled in creating office signage with the right chemical etching solution for your company’s needs.

  1. Help With Directions And Safety

One of the most important signage tasks is to help visitors find what they came for, whether it is a specific building, office, or even person. Being lost in unfamiliar territory is no fun, so wayfinding signage in the right places is necessary to guide people around your premises without much help. In addition, your business can put up signage to improve work safety by reminding people about the best practices to reduce accidents and other mishaps.

  1. Create A Professional Atmosphere

Many people would agree that nothing is worse than entering a corporate building that does not have a helpful and coherent sign system. Therefore, if your office building lacks the appropriate signage, customers and partners who visit your company may consider it quite disorganised. After all, it is not far-fetched that a company disorganised enough to not invest in directional plans will be equally disorderly in business. On the other hand, your company looks more like a professional working space when there is interior and exterior signage. These signs can convey a working atmosphere of order, cooperation, teamwork, and comfort, positively affecting visitors and employees.

These positive effects are necessary for the business, where first impressions matter and are formed in 17 to 50 milliseconds. Let’s assume your business is in industries like finance and law, where trust and reliability are of utmost importance. In that case, split-second assessments will influence potential partners’ and clients’ opinions about your dependability. Great signage will also make your company appear more established in its location, so keep this in mind. In the same way, a business operating in a sparsely furnished space with no signage may seem like a new enterprise that has only existed for weeks.

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