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Iceni Magazine | December 11, 2018

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We Will Waste Almost THREE YEARS of Our Lives Making Up Our Mind

We Will Waste Almost THREE YEARS of Our Lives Making Up Our Mind

Brits spend the equivalent of two years and nine months of their lives DITHERING, according to research.

Daily dilemmas include what to have for dinner, which takes almost seven minutes to decide, and what to wear, which consumes another four.

What to watch on Netflix (four mins, 19 seconds), whether to be sociable (seven mins, 25 seconds) – and what to order in a restaurant (six minutes, 19 seconds) also prove tricky.

Overall, six in ten UK adults admit they struggle to make decisions – spending seven hours and 36 minutes making-up their minds during a typical week.

The research of UK 2,000 adults was commissioned by ISA and financial services provider, Scottish Friendly.

It also emerged on average, those polled make 14 ‘small’ decisions everyday – including what to have for lunch and what to enjoy on telly.

And each week, the typical adult will make seven ‘medium’ decisions, such as what items of clothing to buy or where to go on holiday.

Too much choice is the number one reason we find it tricky to make up our minds – followed by wanting to be sure the right decision is made.

Other reasons for dithering include fear of making the wrong choice and having to commit to a decision.

Sixty per cent of adults said they have a tendency to make the wrong decision – although four in ten said indecisiveness has worked to their benefit at times.

While around half admit they often try to avoid making decisions altogether – with 48 per cent hoping someone else will make the decision on their behalf so they don’t have to.

Among those polled the peak age for indecisiveness is 35 years old – almost a quarter of respondents admit to becoming less decisive as they have gotten older.

However, Brits find it easier to make decisions about personal finance – just one in ten struggle to decide which utility provider to use.

And only five per cent agonise over which bank account to go for.

While 85 per cent have no qualms dipping into their savings if they need to.

Calum [corr] Bennie, savings specialist at Scottish Friendly, said: “It is remarkable that many Brits find making important financial decisions a relative breeze.

“Considering the current economic uncertainty following the election and Brexit, it is more important than ever that people do take the time to consider all the options available to them when it comes to money.

“It is crucial Brits make informed and considered financial choices or they risk running into problems in the future.”


  1. Choosing birthday presents for other people
  2. Deciding what to wear when going out socially
  3. What to have for tea/dinner
  4. Choosing what to watch on TV
  5. Where to go on holiday
  6. What to order when in a restaurant
  7. Choosing what to wear on a typical day
  8. Finding something to watch on Netflix, Amazon Prime etc
  9. Choosing what items to pack when going away
  10. Whether to save or spend your money
  11. Picking a sandwich at lunchtime
  12. Which book to read next
  13. Whether to spend some of your savings
  14. Whether to go out or not (socially)
  15. What car to buy
  16. Whether to cook something or order a takeaway
  17. Whether that item of clothing you’ve already worn is clean enough to wear again
  18. When to take annual leave
  19. Whether to have the heating on or not
  20. Deciding upon a new hair style


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