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Iceni Magazine | May 18, 2018

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Purple Picnic Packs Up A Treat For Local Charity

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In June, local charity Nelson’s Journey held their annual Purple Picnic week for the third year running raising over £8,000 which will support bereaved children in Norfolk.

This year 2016 Great British Bake off Contestant, Kate Barmby got behind the charity to offer her time and support for the fundraising week. Amongst her support, Kate visited a Purple Picnic in the community, offered a celebration cake to one lucky partaker and created three of her own recipes which Purple Picnic participants could make to sell or just enjoy at their picnic.

The charity saw families, schools and colleagues at work coming together to remember someone special that had died in lots of ways. A few people passionate about the Purple Picnic shared why they wanted to get involved:

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Perfect Placement staff and Kate Barmby

A family that has received a service from the charity decided to give something back by holding a Purple Picnic fundraiser; “They supported my daughter and in turn my whole family after her Nan died in 2009. Without a doubt they saved not only my family but also my daughter’s life. I cannot imagine where we would be without their support” Mrs. Woods, Hellesdon.

The staff at Perfect Placement, The UK’s leading Automotive Recruiting Consultancy decided to get involved. Jimi Matthews, Director of Business Development said “We recognise not only the fantastic work that Nelson’s Journey do, but also how their dedication and commitment add value to the lives of sadly bereaved children, we were impressed by not only the staff’s attitude towards their pivotal role in the grieving process, but also the numerous and creative ways the charity acts to bring smiles back to those who have lost loved ones”

Nelson’s Journey have received almost 600 referrals this year, with an expected 1000 referrals being placed by the end of 2017.

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Sammy Woods & Tina Woods (left to right)

Sarah Hyde, Community Funding & Marketing Officer said: “It costs £522 to offer a full package of support, including an assessment of a child’s bereavement needs, 1:1 support and attendance at a therapeutic residential weekend. Children can often feel quite isolated when they’ve been bereaved, by introducing them to other young people in a similar situation to them, it helps them to realise they are not alone.”

“The Purple Picnic week not only raises vital funds we need to support these children but also spreads awareness to those that may not know about our services, helping us with our vision of a Norfolk where no bereaved child has to cope alone with their loss and have the support they need to move forward positively with their lives. Thank you to everyone that took part.”

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Kate Barmby. Credit: Richard Jarmy Photography

The Charity are already making plans for the Purple Picnic 2018, for further information please get in touch on or 01603 431788.

For more information about Nelson’s Journey, please visit their website at

About Nelson’s Journey

During 2016, Nelson’s Journey received 786 referrals, a 21% increase on the previous year.

They aim to improve the emotional wellbeing of bereaved children by: increasing their confidence and self-belief, providing education about the causes of death, enabling families to talk openly about their bereavement.  We also provide opportunities to remember those who have died and help children to express and understand their emotions.

This year, 470 children & young people living in Norfolk will experience the death of their mother or father.*

*Statistic provided by Childhood Bereavement Network

Nelson’s Journey endeavours to ‘Bring back smiles to bereaved children’.


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