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Iceni Magazine | April 30, 2017

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PR Practitioner Nominated For National Award

PR Practitioner Nominated For National Award

CAT shortlisted for CIPR Excellence Award

A Norfolk PR consultant has been nominated for a prestigious Chartered Institute of Public Relations (CIPR) Excellence Award in the category of Outstanding Independent Practitioner.

Allison Thomas, owner of PR agency CAT, has been nominated for the national award which is the longest-running and most-rigorously assessed awards in public relations. Now in its 33rd year, the CIPR Excellence Awards showcase the highest levels of professional achievement from PR professionals and teams across the UK and throughout the world.

The Awards are distinguished by their unerring commitment to professional standards and Allison is only one of six making the shortlist for the Outstanding Independent Practitioner award and faces a stringent interview next month with a panel of esteemed judges.

“I am absolutely thrilled to be up for this award,” commented Allison. “Over my 20 years in the communications industry I have won many awards for my clients and also the business teams I’ve been part of but this is the first time that I have been nominated for in my own name, which makes it particularly special.

“The competition for industry awards is always so high with fabulous campaigns by big named brands leading the way so to be considered for this award and recognised amongst the very best in the UK is an enormous accolade.”

The annual CIPR Excellence Awards received in the region of 550 entries from public relations teams, consultancies and individuals throughout the UK across 29 categories with only 125 of these being shortlist for the final awards.

Chairs of Judges for the CIPR Excellence Awards, Paul Mylrea and Sandra Macleod, said: “Being praised by friends and clients is pleasant but the praise that really counts is from your peers. That’s why the CIPR Excellence Awards have become the way to demonstrate best practice, to showcase best work, and to set the path for other PR practitioners to follow.

“Winning is not all. Taking part and getting shortlisted is a huge achievement, especially as the standard is rising year on year. Each year, panels of experienced judges interview entrants in depth, probing their understanding of innovation, implementation and impact. Good luck to all of our finalists – you are shining examples of professional excellence.”

During Allison’s career she has worked client side in senior positions for blue chip companies like the energy giant E.ON, the international holiday exchange company RCI, and the sector skills council for construction, CITB.

She has also worked with many regional agencies as well as top London names like Saatchis, Ogilvy & Mather, and Publicis on campaigns for brands such as British Airways, the Liberal Democrats, Sheraton Hotels, the Sea Cadets, and the National Anti-Fraud Network.

“I’m looking forward to getting the opportunity to discuss with the judges recent areas of work which I am particularly proud of,” continued Allison, “such as tutoring for Cambridge Marketing College and Lincoln University, chatting on Star Radio 107.9FM, and working on the incredibly successful campaign Size Matters for Structure-flex and Nick Elliott rock art photographer last year.”

Over 700 guests will attend an illustrious ceremony at The Artillery Garden at the HAC, London, on 6 June when the winners will be announced. Anyone wanting to work with CAT, or find out more about Allison and her work, can visit www.cat.uk.com.