The entire purpose of advertising on television is to spread the word of a particular product or service.

From trying a new restaurant to using a lawn care provider, everything is based on turning the investment of marketing into money coming into the business. What is the best method of doing this though on television? Some TV marketing campaigns are always more productive and financially successful than others, so what works and what does not? Direct responsive TV advertising has reached a turning point in television marketing. It is booming in 2015 and it continues to grow and to bring in more money for companies, no matter the size or what services it provides. This has helped reinvent the television advertising market, so taking advantage of this boom with Space City Productions and allowing the company to produce, edit and create a quality TV spot for the upcoming year is a wise investment.

What is Direct Response TV Advertising?

Direct response television marketing is all about prompting the viewer to react, respond or perform an action based on what they see. Perhaps this is calling a telephone number displayed on the screen. Maybe it is to visit a website, like a social media page or perform a specific activity outside. Each marketing campaign has a slightly different desired response, but all have a desired response.

Television marketing is a bit different from forms of inbound marketing found online. With inbound marketing, visitors have already reached the website, social media page or other location amongst the hundreds of millions of other websites out there. Once on the site, the website must sell the product from there. Television marketing is different though. It requires a response first. It reaches more people instantly and can have a far greater impact with a smaller investment, as long as it is able to prompt viewers to react. How can a commercial do this? After all, not all TV spots succeed with this. Ultimately, it comes down to the quality of the ad, the past experience and how it is portrayed on the spot.

Space City Productions Excels in Direct Response TV Advertisement

Space city has spent the better part of the last few decades honing its Direct Response TV (or DRTV) advertisements. They have the experience to know what works and what doesn’t. The team at the production studio can sit down with the company and work through not only what the company wants to showcase on their TV spot but what sort of response they are looking for. Whatever it is, Space City Productions can help make it happen. With the joint collaboration, the team has helped produce the new boon of DRTV productivity.

One important thing to consider whenever looking for a production house to create a Direct Response TV ad is whether or not it stays in house. Some companies simply shoot the video, send it out to a post production facility and then deliver it to the television studio for airing. In the world of advertising, the fewer hands it goes through the better. Everyone has a vision, so when a half dozen different individuals are working on a product it can become convoluted and the vision is lost. This makes it difficult to create the desirable response. That is why all creative work is kept in house with Space City Productions. By keeping all of the creative work in house, the budget stays down low and the TV spot is produced to the company’s liking. All of this goes a long way in making sure the content is high quality.

Article by Lauren Williamson